Indiantelevision.com Team

(16 April 2008 6:00 pm)

MUMBAI: Reliance Communications and the International Cricket Council (ICC), who had entered into an eight-year agreement, have extended the partnership till 2015.

As per the partnership, Reliance Mobile has become the new sponsor of the ICC team and player rankings through to 2015.

The rankings will now be known as the Reliance Mobile ICC Player Rankings and the Reliance Mobile ICC Test and Reliance Mobile ICC ODI Rankings.

Reliance Communications entered into an eight-year agreement with the ICC last year, starting with the ICC World Twenty20 tournament in South Africa . This new agreement is an extension and expansion of that long-term partnership between ICC and Reliance CommunicationThe rankings will now be known as the 'Reliance Mobile ICC Player Rankings' and the 'Reliance Mobile ICC Test and Reliance Mobile ICC ODI Rankings'.

Reliance Communications head of branding Sanjay Behl said: "Now we are part of a process, which recognises, honours and rewards the passionate endeavours of cricketers across all Test and ODI playing nations."

"Reliance Mobile's relationship with the ICC is a long-term strategic association, providing us a platform to communicate and interact with our growing customer base in India and across the globe," Behl added.

ICC CEO Malcolm Speed said, "We have already established an excellent relationship with Reliance Communications starting in South Africa last year with the ICC World Twenty20."

"This long term agreement with Reliance Communications is great news for cricket and is a further indication of the current good health of the game of cricket," said Speed.