| MUMBAI:
SPE Networks - Asia, and Hong's IPTV service now TV have announced the launch
of AXN Beyond. This
is a spin-off from AXN. AXN Beyond is being positioned as the destination channel
for "out-of-the-ordinary" entertainment, offering some of the best and
top-rated shows from the US across popular genres such as sci-fi, suspense, horror,
mystery/fantasy, the paranormal and supernatural.
From
the unbelievable to the unexplainable, AXN Beyond has what
it calls 'out of the ordinary' content that will capture the
imagination of a growing group of viewers with the insatiable
appetite for spooks and chills. Following the successful debut
of the channel in the Philippines in January 2008, Hong Kong
is the second market for AXN Beyond's expansion in Asia.
The first shows to 'migrate' from AXN, are the latest season of Lost as
well as Emmy-nominated Supernatural. SPE
Networks - Asia GM Ricky Ow says, "Shows like Lost and Supernatural
have proven to rate well on AXN, giving us the confidence to launch a brand new
channel dedicated to providing such programming that has mass appeal, yet with
a niche of its own." Viewers
can also expect some light-hearted fare like fantasy/romance TV series Pushing
Daisies. Ow
add, "AXN has been very successful and has become one of the most popular
entertainment destinations for Asian viewers in the last decade. It is a brand
that viewers have come to trust to deliver top-quality programmes that never fail
to thrill and excite, and they can expect the same top-notch shows from AXN Beyond
that will take viewers to a whole new level of excitement. "With
our great partnership with now TV, I am sure our strong connection with the viewers
will continue to grow, as we are committed to enhance their entertainment experience
with us, be it with AXN or AXN Beyond". PCCW
MD television and content Dominic Leung said, "This new partnership takes
now TV's relationship with AXN to new heights and strengthens a collaboration
that began in 2004 with launch of AXN channel in Hong Kong on our IPTV platform.
I am confident that AXN Beyond will astonish and entertain now TV viewers. "AXN
Beyond's debut on now TV, together with five other newly-launched channels, will
provide even more sparkle for now TV's international lineup." | 
