Indiantelevision.com Team

(16 April 2008 6:00 pm)

MUMBAI: In an integrated win, Euro RSCG won the creative and PR duties for MDLR Airlines, which claims to be India’s first and only regional scheduled airlines.

Euro RSCG Advertising will look after the creative while the PR will be handled by Euro RSCG PR and Events. Euro RSCG Advertising will be handling above and below the line and outdoor advertising for MDLR Airlines.

MDLR Airlines chairman Gopal Goyal says, “We are pleased to announce the appointment of Euro RSCG to handle the brand communication for MDLR Airlines. Euro RSCG demonstrated their understanding of our brand. Their passion to build India’s 1st regional scheduled airline brand won them the business.”

Euro RSCG director Sushant Panda said, “Euro RSCG is pleased to partner with MDLR in their next phase of growth with this integrated win. We have significant experience of the travel and hospitality sector. In addition, MDLR’s focus markets, the Tier two cities, were the subject of Euro RSCG’s latest prosumer study, so we have the in-depth knowledge and consumer understanding to develop compelling communication.”

MDLR Airlines presently has a fleet of three BAe Regional Jet Aircraft, configured to provide seats in business and economy class. The company is actively pursuing acquisition of new generation jet aircraft and is in negotiations with several major aircraft manufacturers.