28 March 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 73



 

Executive Dossier




'South accounts for less that 25 per cent of the overall advertising market'
Interview with O&M South President R Krishna Mohan

Media, Advertising & Marketing Watch
Star Plus aims for a TRP of 7 for 'Millie'
'Millie' the latest offering from Star Plus is positioned as a show that will appeal to 6 - 60 years target group.

Special Report
Dubbing a success story
It's boom time in TV's language dubbing, but returns are sliding due to mkt fragmentation.

McDonald’s attracts Indians with music

Pepsi unveils 'bubbly' new ad campaign with King Khan

Airtel campaign pits Sachin against SRK

Yahoo! India offers users 1GB storage

Corporates to maximise ROI via sports marketing

NoMarks cream voted "most preferred brand'

Shemaroo releases 'Socha Na Tha' on DVD, VCD

Coffee Day announces Young Achievers' Scholarship

Barista forays into retailing on highways

Air Deccan inks pact with HPCL

Guest Speak
Two Masters of IBM Name Brand? …Think
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (06 March 2005 to 12 March 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (06 March 2005 to 12 March 2005)
Star Plus
Sony Entertainment
Sun TV
Zee Cinema
DD Sports
DD1

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Today's Newsbreakers.......India
Zee channels to sport new logos
Pepsi to add fizz to non-cola brands
Celebrity endorsement gets a makeover
Source:Business Standard
 
   
`Indian ad agencies gaining recognition'
Mudra turns 25, adopts new logo
Source:The Hindu Business Line
   
Nissan sues Audi over trademark infringement
Source: Financial Express
 
US ; Drug Companies Launch Ad Campaign to Promote Discount Card
Source:www.keralanext.com
Godrej Foods appoints AMO to handle XS brand
O&M's recipe for success: How to become the Agency of the year
Love is in the air: Sony bets on Kaisa Ye Pyar Hain
Marketers see huge potential in tennis & motor sports, says annual Relay study
Percept IMC wins the Media Trans Asia Cup for the 4th time in a row
Source:Agency Faqs
 
 
PoK seeks advertisements along highway
Source:The Hindu
   
Cola cos want you to drink more
Source:Economic Times
International News
On Advertising: To hype PSP, Sony lines up aficionados
Technology revalues the 30-second TV ad
  Source:IHT
   
Mitsubishi Marketing Exec to Step Down
Deutsch Adds to PacifiCare Cache
MindShare: Viewers Approve of Placements
Bally to Shift $80 Mil. Business to Starcom
  Source: Ad Week
   
Sorrell sells £9m of WPP shares to pay tax bill
  Source:Guardian, UK
   
MindShare: TV Viewers Approve of Product Placement
  Source:Media Week (US)
Lawsuits may dent Google ad revenue -report
  Source: CBS MarketWatch
   
Product Placement: Well-Placed Among Consumers
Can Apollo Take Flight? Advertisers Ask To See The Pilot
Grokster-Bundled Adware Hawks Movie
  Source:Media Post
   
Are spoof ad campaigns too clever for their own good?
Emap unveils new look Health Plus
Ad revenues strong at Associated
  Source: Media Week (UK)
   
NarrowAD leads in contextual advertising market in China
  Source:People's Daily Online

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