Television

Dubbing a success story

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/02/08/Itv_0.jpg?itok=7foS1PmR

Kishore Bhatt is a happy man!

In 2001, the 50-year old gave up a secure job in State Bank of India for a career in dubbing.

At that time, it looked quite a gamble: the switch from one of the country's top financial institutions to something which has an uncertain entertainment industry piggybacking it. There were many who wanted to correct him.

Now, as I speak to Bhatt, his ten year old kid proudly lists out names of the characters Bhatt lends his voice to: Beakman, Batman, James of the Pokemon series, Samurai Jack, Uncle in the Jackie Chan animation series…the list goes on.

For Bhatt, the timing was right. This period saw international players including Discovery, The History Channel and National Geographical Channel entering the Indian market. Then, Walt Disney's arrival in three Indian languages has ensured lot of work from the kids' channel segment. We have many more international networks knocking the door as well in approximately Rs. 150 million TV language dubbing industry.

The evolution

As per industry estimates, the total dubbed content was of approximately 2,400 hours in the 2003 fiscal. In the current fiscal, Disney alone has 1800 episodes of dubbed content in Telugu and an equal number in Tamil. The channel has already dubbed 1650 episodes of content in Hindi. Taking all the other players into account, the growth pattern definitely shows an upward curve.

Indranil Ghosh

"The volume of dubbed content in all segments including broadcasting has gone up. English to Hindi dubbing has gone up over the last two years," says UTV Post Production and Dubbing GM Indranil Ghosh.

The industry scenario

Dubbing vendors are riding on this wave. UTV, which has a

UTV's dubbing business primarily caters to movies, television serials, documentaries and animation films. Walt Disney, Discovery, Star TV, Nickelodeon, National Geographic Channel (NGC) and The History Channel figure in its clientele. UTV is offering dubbing services to the Walt Disney channels in Hindi, Tamil and Telugu for serials and feature films. According to the agreement with NGC Networks Asia, UTV's services include translation and transcription of the original English scripts into Hindi and Tamil for both dialogues and lyrics and also for dubbing.

dubbing business unit, recorded a volume of 733 hours in this period. In the quarter ended December 2004, the company has done 461 hours of dubbing.

Other leading dubbing vendors include VGP, En Sync, Mainframe and Sound & Vision. The boom has given birth to a large number of dubbing organisations, big and small. There are at least 25 small outfits in Mumbai itself. Industry experts find it difficult to give an accurate assessment of the size of the market because of the fragmentation.

"It is a very fragmented market. Apart from a handful of big players, we have many smaller players to take into account," says Ghosh.

Industry analysts value the market size at an approximate Rs. 150 million with UTV in the lead. The company earned Rs. 34 million from dubbing in the 2003 fiscal and has already touched 24 million for the six months period ended 30 September 2004.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/DD-800x800.jpg?itok=PriYkDkh
Sponsored serials: Doordarshan issues new invite for eight genres

Doordarshan has invited fresh entries under the sponsored category for the mid prime time band in eight different categories.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/Smriti-Irani.jpg?itok=mgydNZ1A
Doordarshan sourcing agencies' pre-bid meet on 30 Aug

Doordarshan has decided to empanel agencies for crowd sourcing artistes (t

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/dd.jpg?itok=m7Ijk7-U
DD Kashir: Prime Focus, Beehive & Grasshopper shortlisted for packaging

Three agencies have been shortlisted by Doordarshan to undertake the channel packaging work for its channel, DD Kashir. The agencies are -- Prime Focus Technologies Pvt Ltd, Beehive Systems Pvt Ltd, and Grasshopper Media Pvt Ltd.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/inside%20%281%29.jpg?itok=k6O4gL4H
Hindi GEC: Star Plus reclaims top urban slot & Zee Anmol retains lead in two markets

In the Hindi GEC genre this week, Star Plus has reclaimed its top slot and Zee Anmol has retained its leadership in two markets -- Hindi GEC (rural plus urban) and Hindi GEC - rural, according to BARC India all-India week 32 data.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/pkl.jpg?itok=o_f2tEkX
PKL rural telecast exceptionally propels Star Sports First to top

Star Sports First, primarily on the strength of PKL viewership in urban as well as rural areas, has again retained its lead with almost double the ratings as compared to BARC week 32's second position-holder.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/viwer.jpg?itok=sSGbkCn6
Times Now narrows gap with Republic TV, again

Over the last few weeks, a see-saw ratings battle is on between the two of the leading Indian English news channels - the Arnab Goswami-led Republic TV that has held a pole position for over a quarter of a year since its launch, and its nearest competitor and the ratings king it dethroned - Times...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/ss_0.jpg?itok=BLplwPWV
English Ent.: MNX leads & Zee Cafe retains top slot with significant drop

Times rebranding gamble seems to have paid off. Three weeks after Movies Now 2 was rechristened as MNX, it topped the weekly viewership chart of BARC India's latest all-India data.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/love-aur-dhokha.jpg?itok=HtkxcIii
ABP News' 'Love aur Dhokha' revisits 6 untimely deaths

The film and television industry, while well known and envied for its glamour and lifestyle, has also had its fair share of tragedies over the years. Tragedies which took away some of the brightest and most promising stars of the industry and left behind a plethora of questions about what happened...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/Brett_Hogg.jpg?itok=kxEwzszH
Sony moves ahead with own distributors in four SE Asian countries post Spider-Man's success

MUMBAI: Sony Pictures Entertainment is reportedly planning to launch distributors of its own in four countries after terminating a longstanding theatrical-releasing joint venture with Disney in Southeast Asia. Sony has plans to launch Sony Pictures Releasing units in Singapore, Thailand, and...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories