MAM

Airtel campaign pits Sachin against SRK

MUMBAI: Mobile service provider Airtel is conducting a marketing campaign that involves two superstars Sachin Tendulkar and Bollywood badshah Shahrukh Khan.

 

 

The first of its kind showdown campaign kicked off a few days ago. It covers all 21 circles of Airtel. This campaign will give an opportunity to Airtel's existing and new (postpaid and prepaid) customers of all ages, backgrounds and regions to come together, join the team play with their favorite superstar, Sachin or Shahrukh.

A customer needs to use his Airtel mobile phone and dial 646 or send an SMS "sd" to the same number to select their choice of star. Depending upon an Airtel customer's mobile usage, rewards in the form of "Tickets" are earned by them. A lucky draw of 150 winners would then be taken out of these tickets. The more the number of tickets earned by an Airtel customer greater are his chance to be a part of the winner list.

The Airtel Showdown will last till 30 April 2005. Every Airtel circle will announce 100 lucky winners every fortnight from each of the 21 circles and the selection will be at random on the basis of a computer based lucky draw. There will be three fortnightly draws resulting in a total of 300 lucky winners for the regional finals in each circle. From these 300 winners in every circle, each circle will select at least six winners on an average at the end of six weeks on the basis of a lucky draw resulting in a total of approximately 150 finalists divided equally into Team Shahrukh and Team Sachin.

 

 

The 150 finalists will be taken to Mumbai for the grand finale to team up with Sachin and Shahrukh. At the finals these 150 winners would be split into two teams and they will participate in fun filled games under the captaincy of the stars.

 

 

The Airtel Showdown campaign has been backed by extensive internal research findings. Research data clearly suggests that primarily Bollywood and cricket drives the Indian consumer segment and forms the most popular inspirational icons of self-expression for people of all age groups across the country.

Qualitative and quantitative studies have shown that Shahrukh Khan's core values of being a self made actor with his success and glamour and Sachin Tendulkar's dedication, innocence and performance today are seen as a driver of self-identification amongst the masses. All the core values of the two superstars have emerged as a clear brand fit for Airtel, which stands for leadership, trust and innovation leading to a clear connect between Airtel and it's customers. What makes these values even more relevant is its "All India" appeal, quite like the "All India" footprint of Airtel mobile service.

Bharti Cellular chief marketing officer and director Atul Bindal said, "Our research has shown that the most popular, inspirational icons for the Indian consumer happens to the two Airtel brand ambassadors - Sachin and Shahrukh. This motivated us to devise Airtel Showdown an innovative marketing programme. The whole construct of the initiative seeks to bring our customers, now spanning across all the 21 circles to come closer to brand "Airtel - the largest GSM network in the country."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/harish.jpg?itok=hc_JjLLn
NeoNiche appoints Harish Iyer as Head: Content Strategy

NeoNiche Integrated Solutions Pvt. Ltd appoints Harish Iyer as their Head: Content Strategy, adding new insights to the experiential marketing company. He will be responsible for spearheading the content services at NeoNiche.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/dell.jpg?itok=k8FoXizx
Dell launches new campaign ahead of festive season

Dell India has launched its latest campaign, just as the festive season kicks off.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/mullen.jpg?itok=yvTz29Z0
SBI Life emphasises on happier responsibilities to celebrating life

MUMBAI: SBI Life Insurance, one of the leading private life insurance companies in India, launched its ‘Main se Hum’ campaign today, establishing a sharp focus on the company’s portfolio of protection products. The 360 degree campaign targets millennials across multiple platforms including TV,...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/VERTOZ.jpg?itok=9-_W8rSx
Vertoz introduces two new business verticals to its portfolio

Vertoz, a leading programmatic ad-tech and digital media company, recently announced the launch of two new business verticals - ZKraft and PubNX. In addition, it also announced the incorporation of Artificial Intelligence (AI) and Machine Learning (ML) to its proprietary programmatic advertising...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/bridge.jpg?itok=Je7LdW85
Leo Burnett India wins Bridgestone’s creative mandate

Tyre manufacturing company Bridgestone has appointed Leo Burnett India as its creative agency.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/fore.jpg?itok=aIqqdk_F
Forevermark's new campaign highlights the concept of self-determination

Forevermark, the diamond brand from The De Beers Group of Companies, has launched the ‘The Better Half Within’ Campaign, a reflection of the poised, powerful, and self-determined personality of the woman of today.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/ipsos.jpg?itok=zzzebW8d
Ipsos hires Sreyoshi Maitra for senior leadership position in Delhi

Ipsos, world’s third largest market research company has hiredSreyoshi Maitrain a senior leadership position,as part of its Delhi Cluster.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/garnier.jpg?itok=J2O4E9Ju
Garnier Color Naturals announces Taapsee Pannu, Angira Dhar, Neha Sharma as brand ambassadors

Actresses Taapsee Pannu, Angira Dhar, and Neha Sharma are the new brand ambassadors of Garnier Colour Naturals.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/21/tata.jpg?itok=U-5_2MJK
Tata Ace Gold celebrates the Spirit of Entrepreneurship; announces 'Ghar Lao Gold' contest

Encouraging self-employment and entrepreneurship in India, Tata Motors Ace Gold kicked started a two month long ‘Ghar Lao Gold’ contest. Five lucky winners will get a golden opportunity to meet superstar Akshay Kumar and take home a brand new Tata Ace Gold worth Rs. 3.78 Lakhs. Additionally, weekly...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories