21 March 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 69
Media, Advertising & Marketing Watch






Abby 2005: O&M tops, Everest-Rediffusion runners up
With a total of nine golds and 17 silvers, O&M garnered 41 points leaving competition far behind at the Abby Awards 2005.

Special Report
'Idol' gazing!
 OMS analyses the 'who, where, what' ratings tale of the show that has worked for Sony like no other till date.

Ad Mad World!
The Voice called 'U'

Star One's 'Figure it out' co-brands with Talwalkar

BSNL to expand broadband connectivity in Karnataka

Virgin Airways taps Mumbai travelers

Guest Speak
Two Masters of IBM Name Brand? …Think
 NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (27 February 2005 to 05 March 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (27 February 2005 to 05 March 2005)
Star Plus
Sony Entertainment
Sun TV
Zee Cinema

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
Sponsors to force ICC retain tourney in India
Taj Holidays to be independent brand
Source: Business Standard
 
   
Communications 2005: much beyond the convention
Misleading financial advertising
Source:Financial Express
   
Whirpool casts Ajay Devgan in family avatar
O&M rules Abby '05, Everest vows with Tortoise
Source:Economic Times
   
TV ad removed after protests from Indian community
Source:HindustanTimes
O&M wins Bombay Ad Club award for 6th time in a row
Champions Trophy: ICC's plan to shift venue shocks sponsors
Corporates yet to taste big success in movie biz
Source:The Hindu Business Line
 
   
Abby Awards 2005: O&M stays at the top; Everest & Rediff storm into big league
Abby Awards 2005: Everest jumps to No 2 with Tortoise
Abby Awards 2005: Dark horse Rediff romps home
Abby Awards 2005: Phoenix Ogilvy shines bright
Tata Chemicals calls for a media pitch this week
Miillee to help STAR Plus don a new look
Source:Agency Faqs
International News
On Advertising: To conquer Pakistan, hit the road
  Source: IHT
   
Saatchi Hires Account Director on General Mills Business
Mini's Martin Moves to VW
  Source: Ad Week
   
The PSP Ad Blitz: Sony's Marketing Post Script -- P.S., It's A Portable One
Love, Money, And Wardrobe Malfunctions Drive February Web Visits
Financial Services Remains Biggest Online Ad Category
Nielsen Rolls Out A/P Meters, Rebuffs MRC Audit Process Once Again
Cable Benefits From DVRs, But Is Anyone Watching The Commercials?
  Source: Media Post
Newspaper vs web for classified ads
  Source:Reuters
   
Blair supports TV chef's campaign
  Source; BBC
   
Telewest receive slap for junk mail campaign
  Source:Net4nowt
   
Mark Wnek on Advertising
  Source:Independent
   
Rent-A-Center Restructures Ad Account
  Source:Business Wire
   
USTOA Unfazed, Plans AARP Ad
  Source:Travel Trade
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