Star One's 'Figure it out' co-brands with Talwalkar outlets

MUMBAI: In an attempt to garner new audiences, Star One has decided to get into retail branding. In alliance with Talwalkars gymnasiums nationwide, the channel has co-branded their fitness property Figure It Out. The show is essentially a reality fitness show which has four Mumbaiites trying to shed their weight in a matter of 100 days. The show airs at 7:30 am Mondays to Fridays.



This branding exercise has been undertaken to ensure an off-line supplement to the show allowing for more visibility and curiosity for both the show as well as for the channel.

The viewer hook for Figure It Out a chance to win free gym memberships every day for a month and viewers can participate via SMS through 7827 or by logging on to

A special course called 'Figure It Out course' that has been modeled on Figure It Out and will be available at all the Talwalkar outlets.

Alongside, the show will also get promoted with the course across Talwalkar gyms and will be associated as the show's ground partner.



Commenting on this co-branding exercise, Star India senior vice-president marketing and communications Ajay Vidyasagar says,"Fitness is fairly high in the priority list of the young Indian generation. Talwalkars was a great fit primarily because of what the brand stands for and the fact that it is a fairly desirable brand as well. This partnership brings the entire fitness gamut to the forefront and sensitises the consumer to the fitness concept."

The urban Indian that StarOne is targeting is very upbeat about fitness, and hence this is an endeavour to offer content that would marry their requirements, avers Vidyasagar.

Interestingly, a scroll that went up on 17 March recieved a total of 500 queries the same day.

The broader idea being that if the fitness property on the channel was extended on ground, the popularity levels for the show will definitely witness a spike.

Latest Reads
Balesh Sharma becomes CEO of merged Vodafone-Idea entity

Vodafone Group and Aditya Birla Group have announced the proposed new leadership team of the merger between two major telecom operators of India - Vodafone India and Idea Cellular.

MAM Media and Advertising People
Center Fruit new campaign asks consumers to make their Mood Ting Tong

Getting bored? Center Fruit now comes to the rescue by making your mood ting tong! That is the new campaign message from Perfetti Van Melle India’s leading gum brand, Center Fruit. The campaign is based on the insight that all of us have unavoidable moments of boredom in our daily life, and a...

MAM Media and Advertising Ad Campaigns
The Breitling cinema squad with Brad Pitt,Charlize Theron, Adam Driver and Daniel Wu

Breitling is pleased to announce the gifted actors who are the members of the first Breitling squads. This imaginative idea involves creating three-person groups (the squads) whose members are all recognized masters in their respective professions. Rooted in the dynamic values of Breitling –...

MAM Marketing MAM
Vivo launches V9 with Aamir Khan

MUMBAI: Handset maker Vivo, has launched Vivo V9, its first flagship smartphone in India with the brand’s new India ambassador Aamir Khan. The phone is designed for the millennials who seek the best smartphone experience.

MAM Marketing Brands
Vice India raring to break into a sprint

MUMBAI: Vice India is betting big on its creative agency Virtue Worldwide, which has helped provide solutions to brands in several markets.  Among the brands under its banner are ABInBev, Samsung, Uber, Airbnb and Google. Now, the agency within the Shane Smith, Suroosh Alvi-founded outfit is...

MAM Marketing MAM
Catch Spices rolls out new TVC with Vidya Balan

MUMBAI: Catch Spices has rolled out a new spicy TVC with its brand ambassador, Vidya Balan. Catch Salts & Spices has been on the vanguard of Indian spices, adapting tradition and adding innovation. The brand enjoys a pivotal place in Indian kitchens. Repositioned with the tagline, ‘Catch ka...

MAM Media and Advertising Ad Campaigns
Unibic launches new campaign with mascot

MUMBAI: Unibic Foods, India’s 'real' cookie production company with one of the largest cookie manufacturing cookie facilities has ramped up its ongoing UBU campaign with some innovative additions.

MAM Media and Advertising Ad Campaigns
Jockey says play hard or don't in latest campaign

MUMBAI: Leading American inner-wear, active-wear and leisure-wear brand Jockey, has launched a new Jockey Athleisure campaign, for the range of outerwear for men and women which effectively blends active and leisurewear. Athleisure includes products like tracks, hoodies, jackets, t-shirts, tanktops...

MAM Media and Advertising Ad Campaigns
Duroflex launches a unique yawn sleep song

MUMBAI: This World Sleep Day, Duroflex and Happy mcgarrybowen launched a very different product that helps aid better sleep, The Duroflex Sleep Song.  Conceptualised and composed by Happy Mcgarrybowen, the Duroflex Sleep Song is an audio track specially composed to gently soothe the listener into...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories