MAM

Abby 2005: O&M tops, Everest-Rediffusion runners up

MUMBAI: An evening to cheer, an evening to learn. Yet again, the men in black reigned supreme at the ad industry's night out - Abby 2005 held at Hotel Tulip Star in Mumbai on 19 March 2005.



Men in Black - The winning team!

With a total of nine golds and 17 silvers, O&M's men in black garnered a total of 41 points making them the invincible agency of the year, yet again. Last year too, the agency hogged all the limelight at the awards.

 

 

Top Cats Mahesh & Milind from Everest

The boys at the top sure must be feeling lonely as their nearest competitors - Everest Integrated Communication and Rediffusion DYR managed to notch a tally of eight points each. Everest bagged two gold and three silvers and the sibling Rediffusion won one gold and six silvers.

Keeping in tune with the Abby style, 2005 was an event that was celebrated with equal grandeur and panache. Whether it was the ostentatious set or the very poised Manasi Scott - the host for the evening or the musical themed acts with a mix of advertising, drama and Bollywood; Abby 2005 was a ceremony that the ad frat will not forget in a bit.



The Bollywood flavour!

The highlight of the Abbys this year was no doubt the Bollywood hunk John Abraham, who started his career as a media planner. Apart from Abraham; Fardeen Khan, Dia Mirza and Celina Jaitely were also present from the film frat to give away awards to the admen.

 

 

O&M's excitement was palpable as they also bagged the prized 'Campaign of the Year' for Hutch as well as the best continuing campaign for Hutch (Gold) and Amaron Batteries (Silver).

The silver for the best campaign of the year was taken away by Everest for Tortoise Mosquito Coil.

The Creative Advertiser of the Year was bagged by none other than Hutch jointly with Pidilite Industries and deservedly so. Both, not surprisingly, O&M's clients!



Prasoon Joshi! Good going

McCann Erickson with two golds and one silver, Enterprise Nexus with three silvers and one gold and Ambience with three silvers and one gold jointly stood third in the awards race with a tally of five points each.

While talking to Indiantelevision.com, an elated O&M group president and national creative director Piyush Pandey said, "It is always great to be numero uno. There was a lot of competition but in a way we were competing against ourselves all the time."

The Ad Club this year went international as it invited entries from Nepal, Bangladesh, Pakistan and Sri Lanka. In the South Asian Countires, the best advertising campaign (Pakistan) went to Synergy advertising for Silk Soap. The advertising campaign of the year (Sri Lanka) gold and silver both went to Phoenix Ogilvy for UNHCR-SGBV and the visually handicapped ad respectively.

Also, this year saw a 40 per cent leap in entries that the ad club received vis-a-vis last year.



Prahlad - Where's the hat!

Two 'Distinctive Recognition Awards' this year were given to adman Panna Jain who also figures in the CAG hall of fame. His key message to the young creative minds seated there was, "Keep raising the bar and be better than the best." The second Distinctive Recognition Award was given to none other that the renowned adman and filmmaker Prahlad Kakkar for his invaluable contribution to the advertising industry.

Overall, by the looks of it, the 64 judges for this year?s awards had quite a tough task on their hands.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/money.jpg?itok=7KNzWnjT
Matrimony.com bolsters senior management team to pursue expansion plan

To pursue its ambitious growth and expansion plans, Matrimony.com recently strengthened its senior management team with experienced talent.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/mar.jpg?itok=jNxxH45I
The Advertising Club announces the Category Awards for Marquees 2018

The Advertising Club today announced the various sector and special category awards for Marquees 2018.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/RIVERS.jpg?itok=TaXS7yhM
White Rivers Media celebrates 6th anniversary

In India, one of the fastest growing independent agencies White Rivers Media has recently completed its six years in social media and digital marketing industry.  

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/team_1.jpg?itok=AN_y8HiE
The Minimalist strengthens leadership team

The Minimalist, one of the fast-growing design and digital companies, has boosted it leadership team with the appointment of head of interaction design Rohan Saraf, lead, user interface Amit Rajapurka.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/wat_0.jpg?itok=kCLmmIa3
WATConsult bags Domino’s India’s digital media mandate

WATConsult, the digital and social media agency from Dentsu Aegis Network India, has recently won the social media mandate for Domino’s.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/main.jpg?itok=8YOhQkDh
Ad industry calls for regulatory body to monitor plagiarism

Creativity sometimes takes inspiration from past creatives but what if it is an entirely copied one? Plagiarism (or inspiration), is a never-ending burning issue in the advertising world. A little similarity can be overlooked but complete knockoffs are just astonishing.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/15/Vikram_Sakhuja.jpg?itok=3BfvSeUm
MRUC appoints Vikram Sakhuja as chairman of IRS tech committee

MRUC has appointed Madison Media Group CEO and OOH Vikram Sakhuja as chairman of the IRS Technical Committee (TechCom). Sakhuja will replace DDB Mudra Group executive director NP Sathyamurthy whose term comes to an end.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/15/Kiran_Khalap.jpg?itok=y7y4Qxq5
Chlorophyll launches offerings to bridge brand creation and execution gap

End-to-end brand consultancy Chlorophyll has launched new offerings on Independence Day, as it enters its 20th year. Chlorophyll co-founder and MD Kiran Khalap said, “As we complete 19 successful years powered by relentless learning, I am delighted to present chlorophyll 3.0, which, with several...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/15/Okinawa_Autotech.jpg?itok=ZvPnWN_g
Okinawa Autotech launches Facebook campaign #FreedomFromFuel

The astronomical rise in fuel-run vehicles in the country has resulted in a massive problem of air pollution in India. As the pollution levels shoot up in an unprecedented manner, Okinawa Autotech Private Ltd, one of India’s fastest growing and most disruptive e-automobile manufacturer is striving...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories