Virgin Atlantic Airways unleashes its campaign to tap Mumbai travelers

MUMBAI: Virgin Atlantic Airways is all set to lure travelers in Mumbai with the introduction of its new marketing campaign. Virgin as a brand positions itself as a “pampering experience”. This is translated through their chauffeur pick and drop, massage therapy, on-board bar and freedom menu in its upper class.

Virgin's new campaign focusses on capturing the spirit of Mumbai through the illustration of a Superstar’s pampered lifestyle, symbolic of Virgin’s onboard comfort. The campaign is also supplemented by a radio campaign along with outdoor and promotional activities like SMS Contest.



The Virgin Atlantic ad campaign is essentially print dominated with a series of ads in The Times of India and various other leading publications. Hoardings at prominent locations like Mahim and a campaign on Radio Mirchi has also been scheduled. The radio creative is in sync with the central theme of the campaign

that highlights the unique on-board experience. The SMS contest of is an endeavour to introduce an interactive platform that promises the winners a free trip to London and experience the Virgin product.



According to Virgin Atlantic Airways marketing manager Neha Lidder Ganju, “We at Virgin are very excited about launching services from Mumbai at the end of this month. Through our campaign we would like to communicate the unique and fun product offerings of Virgin and the airline’s promise to make its passengers feel like Superstars”.

Lidder further adds, “In the last four and a half years, Virgin has

created an exciting brand presence in its first point of operation in

the country, Delhi, and now we are looking forward to flying non stop on the Mumbai-London route. The campaign is an appropriate depiction of the same”

The creative is being handled by McCann Erickson. Says McCann Erickson cretive group head Gautam Mehta, “Working

on a brand like Virgin is always great fun yet challenging. The Mumbai campaign takes forward the message of Virgin “Pampering experience” akin to the luxuriant lifestyle of a superstar. The campaign essentially reflects the Virgin spirit where in the passengers are treated like a Superstar irrespective of class travel.”.

Latest Reads
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories