'Circulation data pitched as critical to print media planning'
Session was how to apply and utilise ABC data and thereby strengthen the print media selection process.

AdWeek's new mag to focus on non-traditional advt
AdWeek will introduce a new magazine titled Other Advertising, which will cover non-traditional advertising categories it defines as mass transit, sports stadiums, in-store, product placement, cinemas, elevators, cell phones and guerrilla marketing.

Mirchi Kaan Awards take place next month
In order to recognise work done by advertising agencies on radio Radio Mirch had launched the Mirchi Kaan Awards last year. The second edition will take place on 22 April 2005.

Online marketing expected to grow 20% in 2005

Mumbaities win Rs 100,000 via Pepsi 'Khufiya Card'

H&P makes senior appointment for the North, East

MSN brings together advt, mkting leaders at summit

Idea Cellular launches Dialer Tones

Mobile content player Mauj teams up with Filmkraft

Guest Speak
A billion business names clash on e-commerce
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (20 February 2005 to 26 February 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (20 February 2005 to 26 February 2005)
Star Plus
Sony Entertainment
Sun TV
Gemini
Zee TV

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Source: www.indiantelevision.com