Online marketing expected to grow 20% in 2005: eMarketer

MUMBAI: The Orlando Forum will be featuring the best practice leaders, case studies and techniques to boost online return on investment (ROI). This forum was announced by Strategic Research Institute and is designed to help big brands use the Internet as a successful marketing, advertising, and customer relationship building channel.

eMarketing 2005: Online, Strategies, Tools & Trends for Success, it will be held on 19 and 20 May at the Renaissance Orlando Resort at Sea World in Orlando.



Practical advice from industry leaders and practice experts will be shared on some of the latest trends, research, case studies, technologies, tools and partnership programs to help brands leverage the resurgence of the Internet as a marketing channel.

According to eMarketer, "Online ad spending jumped nearly 30 per cent to $9.4 billion and is expected to grow more than 20 per cent this year." AOL Media Networks and One Real World will be sponsoring the event.



The list of speakers at the forum include:

Geoff Ramsey, Co-Founder, and CEO, eMarketer

Mary Bermel, Vice President Interactive and Communications, Global Brand Advertising, Hewlett-Packard

Chris Churchill, CEO, Fathom Online

Kevin Lee, CEO,

Peter Blacker, AOL Media Networks

Ted McConnell, Manager, IT Research and IT Fellow, Procter & Gamble

Rikki Khanna, Account Supervisor, AKQA

Dave Balter, Founder, BzzAgent Inc.

Jim Sterne, President, Web Analytics Association

Kathleen Olvany Riordan, Vice President, Internet and E Marketing, Kraft Foods

Andy Sernovitz, CEO Gaspedal and Cofounder, Word of Mouth Marketing Association

David Dickey, Director, Internet and New Media, Sprint

Scott Olrich, Founder, Responsys

Pete Blackshaw, Chief Marketing and Customer Satisfaction Officer, Intelliseek

Jeremy Helfand, Vice President and General Manager,

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