Filmkraft CEO Shashank Jare says, "There is no limit to technological advent. If the mobile handset has the potential to entertain the user, why not go for it. I believe in tapping new vistas for revenue. We have partnered with Mauj which is a leading mobile entertainment company to develop games, wallpapers, themes, videos etc for films under Filmkraft banner. We look forward to a jadoobhara association.”

Mauj COO Arun Gupta said “Rakesh Roshan’s films have always been a craze among youngsters and characters such as Jadoo are very close to people’s hearts. This partnership will bring the jadoo of Rakesh Roshan to mobile phones. Mauj is extremely thrilled to tie up with Filmkraft to fashion games, wallpapers, videos ` for films under the Filmkraft banner.”

Mauj develops services on all leading platforms including J2ME, Smartphone, BREW, Symbian, SS7 and I-Mode and is partnered with some of the leading wireless operators in the world.

MAUJ offers services in three areas. These are mobile content and applications (games, wallpapers, news, matrimonials) mobile software and services (middleware solutions, roaming applications, SMS gateways) and mobile media - solutions (advertising and branding opportunities).

Mauj claims to develop over 20 original titles every month and has the marketing rights for 800 international mobile games.