MAM

MSN brings together advertising, marketing leaders at summit

MUMBAI: Tomorrow 17 March Microsoft CEO Steve Ballmer will deliver the keynote address at the sixth annual MSN Strategic Account Summit in the US.

 

 

At the event many of the industry's innovative thought leaders will meet to discuss what will shape the online American advertising industry today and in the future. Based on feedback from marketers and customers, MSN developed a two-day agenda with the theme of Mastering the Medium. The aim is to help the more than 500 attendees identify opportunities to most effectively reach their audiences.

Attendees also will gain insights into MSN's vision and strategy and will have the opportunity to hear and interact with industry-leading speakers in categories such as branding, direct-response campaigns and privacy. Examples of innovative work, best results, trends and accomplishments

that reach beyond the boundaries of today's advertising will be highlighted at the summit to encourage the industry to continue to move forward on the road to mastery.

 

 

The speakers at the summit include reality TV guru Mark Burnett, chairman and CEO of IAC/InterActiveCorp Barry Diller and Young & Rubicam chairman and CEO Ann Fudge. Ballmer says, "Microsoft's Strategic Account Summit is one of the most important industry events of the year for advertisers, publishers and creative agencies. We are proud to host many of the top thought leaders from the advertising and media community, and join them in addressing how to interact and communicate with consumers in new and meaningful ways online."

At the summit MSN also will unveil Microsoft's next-generation online advertising platform, MSN adCenter. The tool is aimed at helping advertisers get higher returns by understanding and connecting to their desired audience throughout the MSN network.

 

 

Within the MSN adCenter platform, the new MSN paid-search solution will be tightly integrated with other future capabilities to give advertisers a one-stop shop from which to plan, execute and adjust their online campaigns. The new MSN paid-search solution will provide keyword buyers with in-depth audience intelligence including geographic location, gender, age group, lifestyle segment and time of day. As a result, advertisers should be able to plan more strategic advertising investments and achieve higher click-to-buy conversion rates among consumers.

MSN has stated that it remains committed to working with Yahoo! Search Marketing and will continue to collaborate with it to offer high-quality search listings to advertisers.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/huwai%20%281%29_0.jpg?itok=evIiHLJ6
Huawei's 'NFV Solution' awarded 'Best Enabler'

At Mobile World Congress 2017 in Barcelona, Huawei's NFV solution was awarded Best Technology Enabler. This award points to the recognition within the industry of Huawei's leading capabilities and outstanding performance in NFV architecture, technology, commercial application, and the evolution...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/vivel%20%281%29.jpg?itok=ZZcDJWmI
Vivel unveils inspiring video on #BossWomen

Unstoppable ambition and signature styles is what defines these non-conformists who aren’t deterred by gender stereotypes. Meet the #BossWomen who have blazed their own trails to the very top.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/jio%20%281%29.jpg?itok=da_wQoDz
Jio, Samsung win 'Best Innovation" award

Reliance Jio Infocomm and Samsung Electronics have announced that they have won the “Best obile Innovation for Emerging Markets” from Global Mobile Awards 2017 at Mobile World Congress 2017 for the digital movement that Jio, with support from Samsung, is bringing to India.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/wwo%20%281%29.jpg?itok=wWLvTeI3
World Wide Open pockets seven major films set for release by June

With their foray in to the entertainment business, WWO in a very short span is gradually expanding their clientele. They have acquired seven big films, that have added to their current pipeline, all releasing in the fist half of 2017.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/Vodafone-Play.jpg?itok=RD0M5FNB
'Chak De' actor promotes Vodafone Play

MUMBAI: Taking the ante of its content offering to the next level, Vodafone, one of India’s leading telecommunications service providers, has roped in Chak De India fame Chitrashi Rawat to promote Vodafone Play. Vodafone Play, the content App of Vodafone India is the one-stop destination for live...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/Anjali-Hegde.jpg?itok=u50FUr3D
Amazon, Tata & Hyundai top India's most mobile-ready brands, FB in world's best

MUMBAI: Ansible, the mobile marketing and technology agency of IPG Mediabrands, in partnership with global market research firm YouGov, and Powered by Google, has launched MDEX, that ranks world’s most “mobile ready” brands.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/nair%20%281%29.jpg?itok=NvoZ7N0S
On a roll, Amazon sells brands and showcases content

Amazon is on a roll. Both, its digital and e-commerce platform have signed deals with three well-established companies. A studio ChuChu, a global online marketplace M&S and a popular brand YepMe.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/tide%20%281%29.jpg?itok=KEVp7lOI
#CollarUpWithTide adds to pride of Indian women

Tide Plus, one of the leading fabric care brands in India from P&G, has introduced the New & Improved Tide Plus. The New version of India’s popular detergent brand has undergone a formulation upgrade, leading to a superior, better performance! Leading actresses Drashti Dhami, Mouni Roy,...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/sanjay%20%281%29.jpg?itok=5IFSM3wM
Sapient India appoints Sanjay Menon as MD

Sapient has announced that Sanjay Menon has taken over the position of managing director of Sapient India with immediate effect.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories