29 April 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 97


 

 Media, Advertising & Marketing Watch



New concepts and marketing tools lend teeth to IRS 2005
Two new tools have been added. The first is IRS Local Area Potential (Ilap) and the other new service that IRS 2005 has introduced is Household Premiums Index (HPI).

C&S TV homes see 115 % growth since 1998

The South leads the way for growth in TV sets

Nokia launches Nseries multi-media range
Nokia launched Nseries branded range of next gen multimedia devices & offers new fusions of digital media.

Leo Burnett's creatives chosen for Clio workshop
Leo Burnett's Delhi office has got another feather in its cap. the agency's copy group head Rondeep Gogoi and art director Sumonto Ghosh have been selected to attend the FutureGold: Young Creative Portfolio Review workshop at this year's Clio Festival in Miami's South Beach.

Hitachi goes global for Spielberg's new movie

P&G, FedEx ranked America's most admired cos.

Mattel Toys brings 'Robots' to life

Bollywood aims US mkts with strategic alliance

adidas introduces world's first "intelligent" shoe

Guest Speak
Copycat Brandwagon
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (10 April 2005 to 16 April 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (10 April 2005 to 16 April 2005)
Star Plus
Sony Entertainment
DD Sports
DD1
Sun TV
Gemini TV

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Today's Newsbreakers.......India
Brand extension not surrogate advertising: I&B
Source:Financial Express
   
   
Liquor industry seeks clarity on brand-extension ads
Shahnaz Husain's fairness cream hits South India
Source:Hindu Business Line
   
Long live the Liril spot
Source:Business Standard
   
Surya to endorse TVS bike!
  Source:Sify
Mapping the youth: O&M's Sprite & Limca do the trick
The dudes of Dew take ‘uncle Akshay’ for a ride
IRS adds a new dimension to consumer classification
Hindustan Times to go for a design makeover
Pioneer to launch Cochin, Bhubaneswar editions
Source:Agency Faqs
   
   
CLP gearing up for publicity campaign
OIL to sponsor Assam football team
Source:The Hindu
   
From May 1, billboards to blink out
Source:Indian Express
International News
IAB: 2004 Web Ad Sales Up 33 Percent
$30 Mil. Lands End Enlists Consultancy
Murdoch Is IAF Media Person of the Year
Dolan, Ex-Y&R CEO, Joins Viacom as CFO
Wal-Mart Names CMO
Zenith Wins Maybelline Media
  Source: Ad Week
   
L'Oreal Shifts $75 Mil. Maybelline Account to Zenith
1Q Radio Advertising Grew 2%
  Source:Media week, US
   
Agencies urged to target 'petulant' Brits
Net Ad Performance
  Source:Media week, UK
   
TheStreet.com loss narrows as ad revenue rises...
  Source:CBS Marketwatch
   
Advertising wins out over Bush
  Source:The Australian
Madison Ave: Google's Branded Advertising Ambitions Likely To Face Resistance From Top Marketers, Publishers
McAfee: Adware, Mobile Spam Proliferate In Q1
  Source: Media Post
   
Online advertising up in 2004; search is top segment
  Source:Computerworld Australia
   
2004 Net ad revenue surpasses dot-com boom levels
  Source: CNET News.com
   
Labour to protest in vain about Tory advertising
Election 2005: The rules of political advertising
  Source: Brand Republic Bulletin
   
AMA seeks halt to alcohol advertising on NCAA events
  Source:Indianapolis Star
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