Mattel Toys brings 'Robots' to life

MUMBAI: With the animated classic Robots creating waves in theatres nationwide, Mattel Toys have brought to life the 'mechanical beings' by launching the Robots line of toys and accessories.

True to the characters from the movie, the Robots toy range will allow children to re-enact their favorite movie scenes from this animated classic. The toy range offers a full line of figures; play sets and accessories that will allow the imagination of kids go wild.



The story of Robots revolves around the idea that there's a heart beneath steel and every robot can shine no matter what. Rodney Copper Bottom chases after his own dream of working alongside famous inventor - Mr. Big Weld.



From the Rodney Copper Bottom to the bunch of other bots in the Robot City, the toy range hosts some spectacular offerings. Some of the most exciting toys of this range are ‘Roboots.’ These cool boots are styled just like the pair sported by Rodney, the extra talented inventor in the film that have silly creaking, clanging and crashing sounds activated by running, stomping and kicking. Adding to the line of excitement is the ‘Wonderbot’, a flying machine invented by Rodney.



Mattel Toys (I) Pvt Ltd vice president marketing Nanette D’Sa says, "Mattel Entertainment is all about adding new dimensions to a kid’s fantasy. The ‘reel’ life heroes of the Robots city have now been brought alive into the toy rooms of children. Mattel is dedicated to ensuring that everything we create, from dolls and games to high-tech toys, brings the characters to life in amazing new ways."

The movie Robots showcases geniuses, talent and action thus teaching. With our whole range of toys we are definitely sure that young boys will relive Rodney and the Robot City.

Besides Roboots, and the Wonderbot Flying Top, the range also expands to Super City Play set, Robots 3.5 inch figure and seven inch figure assortments, a 14 inch ‘Build n Battle’ Rodney Copperbottom and a Robots Board Game.

The Robots range will be available across all leading toy and departmental stores across the country.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories