21 April 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 91


 

 Media, Advertising & Marketing Watch



Pre-'KBC', Star Plus starts weekend facelift
With the channel getting into launch mode for 'KBC' 2, it's time to go in for a major facelift of the weekend slot.

Zee gets new AVP sales-east in Chatterjee
SET senior manager sales, east, Sanjoy Chatterjee hops over to Zee Network.

Sony feels it's "like no other"!
Sony sees itself to be "like no other". And they have decided to focus their brand positioning on this tagline. The channel is implementing a major propaganda blitz for its electronics business.

Think Again: NGC urges its viewers!
NGC unveiled its 'Think Again' global repositioning campaign in India.

Guest Speak
Avoiding Cyber Oblivion
 NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (03 April 2005 to 09 April 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (03 April 2005 to 09 April 2005)
Star Plus
Sony Entertainment
Sun TV
DD Sports
DD1

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Today's Newsbreakers.......India
Mindset gets US award
National Geographic Channel bid to stay relevant to viewers
Archies sees craze for Geri collectibles from Waqt release
Source:Hindu Business Line
 
   
Interview - Srinivasan K Swamy, chief executive officer RK Swamy BBDO Pvt Ltd
Just PoP your brand image
The marketing of care
  Source:Financial Express
   
In-stadium advertising to raise funds
Source: The Hindu
   
Team India's fall: Blame it on ads
Source:Hindustan Times
Orchard Advertising wins Dishnet Wireless biz
St Luke's wins Godrej retail business
POGO adds crucial viewership numbers for Turner
Created any great social advert of late?
Source:Agency Faqs
   
   
When insurers make their pitch
Advertising is typically criticised
The challenge of selling `marketing'
Integrating brand management and corporate strategy
Source:Catalyst
   
Archies' Geri stars in BigB movie Waqt
Source:Economic Times
   
India creating ads and designs for global markets
Source:Turkish Daily News
   
International News
Wal-Mart opponents roll out ad campaign
  Source:CNN Money
   
Wnek to Replace Goldsmith at Lowe
Former Just For Feet Exec Sent to Jail
  Source: Ad Week
   
Yahoo Japan profit soars to record high
  Source:The Japan Times
   
TV watchdog rules Ainsley ad a recipe for disaster
  Source: Scotsman
   
DoubleClick Releases 'Decade in Online Advertising' Paper
  Source:PR Newswire
Visa launches new ad campaign with payment card security theme
  Source:Strategiy
   
Half Of Media Buys Driven By ROI, TV, Online Dominate
Consumers: We'd Pay Extra for Better Ad Techniques
Info.com Taps Indeed.com For Job Ads
Industry To Scrutinize All Of Nielsen's Local Ratings Markets
  Source: Media Post
   
IPA chief urges more transparency
TV spot ads soon to be obsolete: report
Feather Brooksbank clinches Cafeslim media account
  Source:Media Week (UK)
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