| Sony India general manager (AV-IT division)
Mohit Parasher said, "Sony's strategy has always been to innovate
and offer extraordinary technological insights into the consumer electronics
market. The "like no other" campaign will build on this
tradition. In essence, everyone that interacts or connects with Sony
will experience a new exciting energy and momentum for the brand and
its products."
Sony Corporation, Japan set up Sony India in 1995 as a 100 per
cent subsidiary. Today, the company's sales and distribution has
penetrated all major Indian towns and cities. The network currently
comprises 2,200 dealers and distributors, 45 Sony World outlets,
91 Sony Exclusives and 14 direct branch locations.
Sony India has a strong service presence across the country with
five company-owned and 137 authorised service centres. In a competitive
Indian consumer durables market, Sony India aims to make a difference
to people's lifestyles and offer them new dimensions of enjoyment.
Working hand in hand with the domestic industry, the company hopes
to achieve its goal through new age technology, digital concepts
and excellent service.
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