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| 12 February 2004 | Newsletter Subscription | Email this Page | Volume 9 - Issue No: 85 |
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Adex Analysis |  
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HLL topped advtg time on TV in 2003 FMCG major HLL bought the highest amount of advertising time on television in 2003, according to an AdEx India study. |
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| Media, Advertising & Marketing Watch | |||
| Nimbus
to market in stadia rights for Indo-Pak series More players are coming aboard the Indo-Pak cricket tour gravy train. Samsung snares India-Pakistan cricket series title sponsorship for $4million Electronic major Samsung will sponsor the India-Pakistan cricket series in March-April, it was announced Tuesday. |
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| Executive Dossier | |||
| "Innovative
content well marketed can work wonders" TAM India CEO LV Krishnan. |
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Mail
to order - Max brands postcards Sony Entertainment Television’s MAX has tied up with the Indian postal department for a unique marketing initiative to reach out to remotest areas of the country. The broadcaster has branded two million post cards, which are being sold across hundreds of post offices. Now Reuters to outsource to India Outsourcing to India has now spread to journalism. |
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| India
shining for Leo Burnett's head creative honcho Indian advertising is going places with recent feathers in its cap like that of Ogilvy & Mather's Piyush Pandey being elected president of the jury at the Cannes Lions International Advertising Festival and then Leo Burnett India being awarded the 'Worldwide Agency of the Year.' MPG wins LG Care media account Media Planning Group has bagged the media planning and buying account of LG Care, the fast moving consumer goods division of consumer electronics major LG. |
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| FDCI
zeroes on The Grand as venue for Lakme India Fashion week After considering Hotel Taj Palace and ITPO Pragati Maidan in Delhi as possible venues for the much-awaited Lakme India Fashion Week (LIWF) 2004, the Fashion Design Council of India (FDCI) announced The Grand Hotel in New Delhi as the venue for the event which will be held from 29 April 29 to 5 May. Indian Decision Makers Survey lists BBC World as top news channel BBC World is the most watched channel amongst decision makers in India, according to an AC Nielsen ORG Marg Decision Makers Survey (DMS4), released recently. Nomarks launches India's first elbow cream After fairness creams, it's now time for elbow creams. For the first time in India, Nomarks, a pioneer in the category of mark removal creams, has launched an elbow cream called Nomarks Elbow Cream which removes dark and dull rough patches on the elbows. HSBC bags 3 CNBC-TV18 Mutual Fund Awards HSBC dominated the fourth edition of the CNBC-TV18 Mutual Fund of the Year Awards 2004 by bagging three honours, including the Fund House of the Year award which went to HSBC AMC. Source: www.indiantelevision.com |
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| Today's Newsbreakers.......India | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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