From the prosaic to quirky to outright irritating, the aids awarness campaigns have come quite a way. Latest ad on the block is an animated condoms ad, starring the Three Amigos.

Concieved to destigmatise the condom and encourage responsible sexual behaviour, the Three Amigos ads is a series of 20 animated comic ads that preach safe sex, says a company release

A collective effort of talents from Canada, India and South Africa, the animation initiative is an entirely volunteer pro bono effort. Producer Brent Quinn of South Africa, producer Firdaus Kharas of Canada and associate producer Jay Zaveri of India, have worked together to create the series of 20 PSAs. Featuring talking condom characters Shaft, Stretch and Dick, the ad has an humorous and light-hearted approach to safe sex, adds the release.