| The study reveals that BBC World reached 48 per cent
of all decision makers each week, higher than Aaj Tak which reached
46 per cent, NDTV 24x7 which had a reach of 45 per cent and CNBC which
came last at 40 per cent reach. Reigning mainstream channel Star Plus
was viewed by 34 per cent of those questioned.
In 1997, BBC World was first named the most popular channel in
this study. In 2000, BBC World was still on top of the heap among
decision makers and has retained its position as number one TV channel
in the third successive Indian Decision Makers Survey showing that
despite the launch of other news services, the channel has retained
its advantage amongst corporate decision makers and affluent people,
says a BBC World release.
The survey spans a base of corporate decision makers- general managers
and above- from 500 private sector companies registered in India,
the 100 largest public sector firms and 100 representatives from
the financial sector. The survey reveals the average age of the
corporate decision maker is 46 and the average annual salary is
Rs 1.7 millions..
The survey also shows that news and news-based programmes enjoy
the highest viewership among corporate decision makers, with 97
per cent tuning in and 59 per cent watching current affairs programmes.
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