Samsung snares India-Pakistan cricket series title sponsorship for $4million

NEW DELHI: Electronic major Samsung will sponsor the India-Pakistan cricket series in March-April, it was announced Tuesday.

Two-wheeler maker Hero Honda will co-sponsor the series, titled the Samsung Cup for both the Tests and one-dayers.

"Samsung have won the title sponsorship for about $4 million. This is for both the Test and one-day international series," a top official of the Pakistan Cricket Board (PCB) told IANS.



"I am very pleased to announce that Samsung have won the rights of title sponsorship for the India-Pakistan Test and one-day series taking place in Pakistan," Pakistan Cricket Board chairman Shaharyar M Khan said in a statement.

"This award of sponsorship rights has resulted from a transparently conducted tender process," he added.

India is scheduled to play three Tests and five one-day internationals besides a three-day warm up match on their first full-fledged tour of Pakistan in over 14 years.

The itinerary will be announced after a three-member team of the Board of Control for Cricket in India (BCCI), now touring Pakistan, reports on the security and other arrangements made by the PCB.

Khan hoped the series would be played in a true sportsman's spirit.

"The Samsung Cup will be played in a spirit of friendship and goodwill and we hope the success of the series can pave the way for many more matches to played by the two nations, either here in Pakistan or in India.

"We would like to thank Samsung for the sponsorship and will try and provide them all facilities possible to ensure that it is a great success for them, Khan added.

"We are indeed very pleased to have secured the title rights to the forthcoming Indo-Pak cricket series," said Samsung's director-sales Ravinder Zutshi.

"We believe that sports has a role in uniting communities across the globe, and more so in the case of cricket, which is a passion for people in both India and Pakistan."

Samsung is already into cricket, with its cricket ratings on ESPN and the Team Samsung television campaign.

Cricket and the Olympic Games in Athens later this year will dominate Samsung's sports marketing activities during the year, added Zutshi.

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