Let's also take a look at the major gainers and losers in the top category list across 2001, 2002 and 2003. Toilet soaps retains the coveted 1st position across all the years. Soft Drink Aerated which was at the 2nd position in 2001 is at the 9th position in 2003.

The categories which have moved up the charts are shampoos at the 3rd position, corporate/brand image at the 2nd position, two wheelers at the 6th position, cellular phone service at 8th position and cars/jeeps at the 7th position. Chocolates category is the one which has had a steep downslide in terms of top ranks falling from 18th place in 2001 to 31st place in 2003.

The top advertisers are again flooded with FMCG manufacturers with Hindustan Lever topping by a long distance. The advertising duration for the next advertiser in this list-Paras Pharma is not even half of that of HLL. This further underlines the dominance of HLL on TV advertising. The following graph illustrates this.

Interestingly, though Two Wheelers and Cellular Services feature amongst the top categories there is no advertiser belonging to these in the top advertisers list.

Keep watching this space for more!