FDCI zeroes on The Grand as venue for Lakme India Fashion week

MUMBAI: After considering Hotel Taj Palace and ITPO Pragati Maidan in Delhi as possible venues for the much-awaited Lakme India Fashion Week (LIWF) 2004, the Fashion Design Council of India (FDCI) announced The Grand Hotel in New Delhi as the venue for the event which will be held from 29 April 29 to 5 May.


LIFW will provide a vibrant platform for the business of fashion. FDCI executive director Vinod Kaul said, "We are pleased to announce the venue of LIFW 2004, much in advance this year. We have been looking for an appropriate venue for past three months. LIFW has grown over the last few years and so have the requirements for space, support services, image association, etc. As a result we were looking at three venues - Hotel Grand, Hotel Taj Palace and ITPO Pragati Maidan. After analyzing cost, benefits and our requirements, we have decided to choose Hotel 'The Grand' as the venue."

Commenting on FDCI's announcement, The Grand, New Delhi EAM rooms and marketing Navneet Nagpal said, "The Grand New Delhi has always been identified with classy lifestyle events depicting an orientation towards style, art and luxury. LIFW has evolved as the only true platform for the country that represents fashion in its current paradigm. A symbiotic relationship between the two, the Grand and LIFW, not only makes complete sense but also is complementing for both brands."

Nagpal further added, "The Grand New Delhi is set within 10 acres of landscaped gardens located in an environmentally protected area in Vasant-Kunj Phase 11. Owing to its spacious contemporary settings and elegantly designed interiors, The Grand New Delhi is the most appropriately chosen venue for the biggest fashion extravaganza in India. Just 15 minutes from the airport and a short drive from Delhi's commercial centers and national monuments, The Grand New Delhi offers a style of service and range of facilities second to none."

According to an official release, LIFW 2004 will continue to focus on promoting the 'business of fashion'. An exclusive 'by invitation only' event, LIFW 2004 will see over 15,000 visitors, ranging from international buying houses to domestic buyers, the textile industry, investment and corporate houses, related government bodies, media, sponsors, as well as guest designers.

The event on the whole will aim to serve as an effective platform to promote fashion-design and industry professionals to form trade linkages within India and abroad. It proposes to feed the audience with diverse fashion resources. Lakme India Fashion Week offers participating designers a business presence through a series of marketing tools including presentations, study, seminars, workshops on various facets of the industry, to inform and educate the buyers, investors, corporate houses and the media.

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