30 August 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 27










Media, Advertising & Marketing Watch













Smile TV gears for cable debut in September
Zee Telefilms, India's largest vertically integrated media and entertainment conglomerate, has decided to launch a comedy channel, Smile TV, as part of its cable service from September.

Parachute Sampoorna launches a new TVC
From a hair oil inherited over generations, to showcasing the benefits of strong hair, Parchute advertising has come a long way.

Chandra confident of bagging India rights
"I don't expect anything otherwise," is how the Zee Telefilms CMD puts it when queried about the continuing suspense.

Fouth Indian Telly Awards' judging completed
Jury completes 6-day marathon judging process of fourth Indian Telly Awards.

Mumbai to breathe easy, courtesy Godfrey Phillips
Non-smokers can now breathe easy! Godfrey Phillips, makers of Four Square Kings, have unveilied Mumbai's first-ever mobile smoking launch (MSL), on Friday.

Disney names Hema Govindan India marketing head

Hutch slashes prepaid rate to up the consumer base

Salman Khan to endorse Red Tape Shoes

Indian gamers head for World Cyber Games Final

Gillette changes the face of rugby

'OOH viewing of sport benefit ESS sponsors'

Godrej's HI CARE offers pest mgmt facility

Lakme to showcase its latest collection 'Fireworks'

Special Report
The Optimistic Trio
Format show specialists Optimystix look to break new ground.

TV Ratings
Top 10 Programmes (8 August 2004 to 14 August 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (8 August 2004 to 14 August 2004)
Star Plus
Sony Entertain
Sun TV
Gemini TV
Source: www.indiantelevision.com
Today's Newsbreakers.......India
Gatorade: Pepsi To Field Pathan, Kaif
Source: The Financial Express
   
Sachin still top of the heap on advertisers' pitch
Three & a half ways to use sex in advertising
Source: The Economic Times
   
   
Pizza@50: Pizza Hut invites the masses
Destination next for NDTV: A business news channel
Flirting Vision's music video showcased at Asia's largest animation fest
Source:Agency Faqs
Hind Lever ads get exclusive airing
Source: Business Standard
 
Bollywood: From commercial films to just commercials
Source: Hindustan Times
   
Triton bags Karnataka Tourism ad account
Source:The Hindu Business Line
   
 
 
Ad world comes calling for Raje
Sachin tops on the Asia Cup ad pitch
  Source:Times of India
International News
GOP Stops Shops: NYC Agencies Develop Contingency Plans For Convention
eBay's Craiglist Deal Classified As A Horror Story
  Source: Media Post
   
Political Spending Fuels TV Ad Surge
McCann Taps Lindner for Latin American Post
Goodby, H-P Ride New Consumer Wave
  Source: Ad Week
   
TVB: Ad Spending on Local Broadcast TV Jumps
  Source: Media Week (US)
   
The New Web Advertising Paradigm: Bottom-up, Distributed, Customized, Credible
  Source: .Master New Media
   
TVs spur 38pc growth in regional ad spend - UAE...
  Source:MENA FN
   
On Advertising: Airlines turn back to imagery
  Source:IHT
Sweet brand sponsors snow school
  Source: Media Week (UK)
   
Cole Fires Up Mercury Campaign
  Source:Brandweek
   
With Ads Easier to Dodge, Companies Eye New Ways to Get Out the Message
  Source: Boston Globe
   
ICC to guard against ambush marketing
  Source: Cric Info
   
Ad campaigns roll along on buses
Brands fight for prominence at Games
  Source:China Daily
   
Voters to be socked with $40m advertising blitz
  Source:Sydney Morning Herald
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