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Till recently, Smile TV was available only on the ASC Enterprise
and Zee Tele-promoted Dish TV, the country’s first Ku-band direct-to-home
television service. The comedy channel has been positioned as a
24-hour fun and entertainment channel with a slew of new programming
previously not seen on the Dish TV service.
According to Ashish Kaul, vice-president, corporate brand development,
Essel Group (the umbrella entity for all businesses of Subhash Chandra),
"The Zee Network has been at the forefront of offering new and
varied entertainment to its viewers. Smile TV has the potential to
provide novel entertainment to audiences of all age groups as the
programming mix of the channel has been developed with a prime objective
to bring wholesome fun and entertainment."
Smile TV is being made available on a free to air mode, which means
that the cable operators cannot charge an additional subscription
fee from consumers.
Since the channel is digital, it would need a decoder box at the
cable operators’ end to be accessed. According to company executives,
the boxes are being seeded in the market at the moment.
At a pre-launch press conference here, Zee Telefilms executives
said that Smile TV has lined up five new shows of multi-genre entertainment,
which include YO YO, Hasya Kavi Sammelan, Ek Minute, Kahaani
Mein Twist, and Hasne Bhi Do Yaaro
Though Smile TV aims to garner viewership through fun programming
to cater to all age groups, there may be a segment that can cater
to adults during late night.
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