Smile TV gears for cable debut in September

JAIPUR: Zee Telefilms, India's largest vertically integrated media and entertainment conglomerate, has decided to launch a comedy channel, Smile TV, as part of its cable service from September.

Till recently, Smile TV was available only on the ASC Enterprise and Zee Tele-promoted Dish TV, the country's first Ku-band direct-to-home television service. The comedy channel has been positioned as a 24-hour fun and entertainment channel with a slew of new programming previously not seen on the Dish TV service.

According to Ashish Kaul, vice-president, corporate brand development, Essel Group (the umbrella entity for all businesses of Subhash Chandra), "The Zee Network has been at the forefront of offering new and varied entertainment to its viewers. Smile TV has the potential to provide novel entertainment to audiences of all age groups as the programming mix of the channel has been developed with a prime objective to bring wholesome fun and entertainment."

Smile TV is being made available on a free to air mode, which means that the cable operators cannot charge an additional subscription fee from consumers.

Since the channel is digital, it would need a decoder box at the cable operators' end to be accessed. According to company executives, the boxes are being seeded in the market at the moment.

At a pre-launch press conference here, Zee Telefilms executives said that Smile TV has lined up five new shows of multi-genre entertainment, which include YO YO, Hasya Kavi Sammelan, Ek Minute, Kahaani Mein Twist, and Hasne Bhi Do Yaaro

Though Smile TV aims to garner viewership through fun programming to cater to all age groups, there may be a segment that can cater to adults during late night.

Latest Reads
LIVE Coverage of Tour De France on DSPORT this year

LIVE Coverage of Tour De France on DSPORT this year

Television TV Channels Sports
Business news most benefited genre in Chrome DM week 24

With a growth of 1.24 per cent as compared to last week (23), the business news genre marked the highest opportunity to see (OTS) among all categories in week 24. Zee Business gained the highest OTS with 84.3 per cent in six metros, according to the data compiled by Chrome Data Analytics and Media...

Television TV Channels Viewership
Zee TV to launch the third season of 'India's Best Dramebaaz'

MUMBAI: Locked in a see-saw battle with Colors for top billing in the Hindi GEC space, Zee TV has made its latest move. The Puneet Goenka-led channel's latest offering to the Indian audiences is season three of 'India's Best Dramebaaz'. Having enjoyed a successful run during the first two seasons...

Television TV Channels GECs
Sony to soon launch Indian Idol season 10

MUMBAI: Indian Idol, one of Sony’s most acclaimed reality shows, is all set to come back on small screen with its tenth installment. Considering that all its previous seasons have done exceedingly well, there are great expectations this year as well. Sony has released its first promo, captioned #...

Television TV Channels GECs
VIVO IPL: VIVO IPL on Star Sports register highest ever engagement

Revolutionizing the way, the world experiences VIVO IPL, Star India reimagined VIVO IPL in to a six-month fiesta instead of just a two-month tournament. Keeping fans at the heart of the experience, Star India used the confluence of technology, consumer insight, and experience in cricket coverage,...

Television TV Channels Sports
Abhishek Upadhyay joins &TV as marketing head

Abhishek Upadhyay, who headed marketing for OLX, has been appointed marketing head of &TV, the Hindi language GEC channel of Zee Entertainment Enterprise Limited (ZEEL).

Television TV Channels People
Saral Jeevan adds three new programs to its prime time offering

Saral Jeevan, a Kannada infotainment channel, is launching three shows today. While one of them is season two of Jnanapada (based on folk songs), the other two programs are based on factual content. With a focus on non- fiction programming like history, mythology, travel and insights from Indian...

Television TV Channels News Broadcasting
Discovery joins hands with BYJU’S for quiz show

Discovery Communications India and BYJU’S, the Learning App, has joined hands to launch a school quiz show called the Discovery School Super League.

Television TV Channels Factual & Documentary
Time Warner to be renamed Warner Media, Turner CEO exits

AT&T announced on Friday, its first full day of owning Time Warner, that the operating businesses in the $85 billion acquisition will be contained in an entity called WarnerMedia. The names of the operating units - HBO, CNN, Warner Bros., TNT, etc. - will stay the same.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories