Hutch slashes prepaid rate to up the consumer base - Indiantelevision.com's Media, Advertising & Marketing Watch

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Indiantelevision.com's Media, Advertising & Marketing Watch

Hutch slashes prepaid rate to up the consumer base

Indiantelevision.com Team

(27 August 2004 7:00 pm)

MUMBAI: Cellular major Hutch has introduced a simple 'flat rate' tariff structure for all Hutch and Orange pre-paid users.

Hutch chief marketing officer, Harit Nagpal, announced that the new Hutch tariffs will allow pre-paid users to make local calls to any mobile phone at 99 paise per minute and STD calls to any phone in the country for Rs 2.25 per minute.

The new 'flat rate' tariffs will benefit all Hutch and Orange pre-paid users whenever they call any mobile phone (numbers starting with the digit '9') locally or make an STD call to any phone in the country, says a company release.

Speaking about the new Hutch 'flat rate' tariffs Nagpal said, "We have simplified the pre-paid tariff structure by introducing a flat outgoing rate to any local mobile phone. We are also increasing the affordability of a mobile pre-paid connection when compared to fixed lines rates. This is a good opportunity for fixed-line phone owners to become first-time mobile users. The flat rate for making STD calls, irrespective of the distance, is also a strong incentive for people to consider making calls from a Hutch pre-paid connection over a fixed line phone."

Hutch pre-paid users can avail the new tariffs by sending an SMS 'Act 99' or 'Act STD' to 144. Users opting for the new tariff will be charged a monthly fee of Rs. 25 for each subscription. Hutch users not opting for this promotion will anyway pay a lower rate of Rs. 1.99 for all locals calls, compared to the existing rate of Rs. 2.75.

Hutch 'flat rate' tariffs for pre-paid
Local	To all mobiles*		To non-mobile phones		Subscription
Local	Old rate	*New rate*	Old rate	*New rate*	Subscription
Rate/min	2.75	1.99	2.75	1.99	-
Special Promotion	-	0.99	-	1.99	Rs. 25 /month
Long distance	To all mobiles*		To non-mobile phones		Subscription
Long distance	Old rate	*New rate*	Old rate	*New rate*	Subscription
Rate/min	2.99	2.99	2.99-4.99	2.99	-
Special Promotion	-	2.25	-	2.25	Rs. 25 /month
*all phone numbers starting with the digit '9'

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