Khan launched the new collection from Red Tape, the flagship brand from the house of Mirza Tanners. In sync with international fashion trends, Red Tape shoes spell attitude and are a style statement for all those who wear them.

Their latest collection consists of three ranges - high-fashion formals for party-wear, casual and leisure wear, semi-formals and sandals. The entire collection has been designed in company owned design studios in the UK and Italy.

The company claims that its products are manufactured using the best hides imported from European Countries.

Red tape MD Rashid Mirza said, "We see great synergy between Salman Khan and Red Tape. Both are fashion icons in their own right. This year we also intend to double our advertising spends in comparison to last year. In the fast growing, high –end fashion footwear segment, we are looking at aggressively capturing a larger chunk of market share by placing innovative products and catering to “Fashion for Feet”.

Red Tape issued a release stating that its brand is synonymous with glamour, fashion and style and is already the largest selling fashion footwear brand for men in the country.