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Konica Minolta will have 10 second on-screen sponsorship credits
before and after every edition of each programme from 7 August until
3 September, as well as on screen credits during the promotional
trailers that are broadcast as part of BBC World's Dynamic Junctions.
Also several on screen "boxes" will convey constantly
updated news and information along with 15 seconds clips with highlights
of forthcoming shows.
The multimedia campaign will also have web banners for the photographic
company on BBC World's website and on the two programming highlight
e-newsletters that are sent each week sent to subscribers.
The Konica Minolta branding will also appear in August on a print
ad promoting BBC World's Olympic coverage in the European edition
of the Financial Times and the Asian edition of the International
Herald Tribune. Special programme guides with information about
the channel will also be placed in 4000 hotel rooms in 10 hotels
in Athens for the duration of the Games.
BBC World director of airtime sales Jonathan Howlett said, "At
BBC World, we'll be offering extensive coverage and analysis of
the Olympic Games throughout August to our highly influential and
up market global audience. This agreement will mean enormous international
exposure for Konica Minolta and we're delighted they're part of
our Olympic package."
Konica Minolta assistant manager brand management department Michiaki
Matsuzaki adds, "We are expecting our sponsorship of Sport
Today and Extra Time to raise awareness of the Konica Minolta brand
and the company globally. The sponsorship timing in August will
be linked to the Olympic Games and will help us in fulfilling our
goal."
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