25 August 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 24










Adex Analysis













Fairness creams TV advt registers rise of 56%
Fairness creams advertising on TV registered a rise of 56% in first half of 2004 as compared to 2003

Media, Advertising & Marketing Watch
Radio City B'lore launches traffic safety campaign
 Radio City Bangalore has launched a month-long traffic safety awareness campaign starting 22 August. Backed by Bangalore city traffic police, the Safe Chalao City Bajao campaign is being conducted in association with ING Vysya Life Insurance.

Leo Burnett bags Times biz channel creative account
Leo Burnett, which turned 69 on 19 August, has more reason to celebrate than one. The agency has bagged the creative duties of the yet-to-be-named business channel of The Times of India Group which is slated to launch in 2005.

Mudra strengthens creative team with Biswas' appt
The Rs-8.5-billion advertising giant Mudra Communications has appointed Aniruddha Biswas to further strengthen its creative team. This appointment is seen as a strategic development in Mudra's aggressive growth plans.

ESS secures four brands' sponsorship for EPL

TVS Tyres expedition to list in the Guinness Book

Celador Intl, CMate to launch 'Millionaire' mobile game

Nick takes over Mumbai kid's home

Nokia, Pointsec offer adv. security for mobile data

TV Ratings
Top 10 Programmes (8 August 2004 to 14 August 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (8 August 2004 to 14 August 2004)
Star Plus
Sony Entertain
Sun TV
Gemini TV
Source: www.indiantelevision.com
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Today's Newsbreakers.......India
Marketing dept losing clout in ad deals
Grey Worldwide in buyout mode
Cut out the ads
Source:Business Standard
 
Everest bags Rs 25-cr biz
Source:The Hindu Business Line
   
Everest nets business worth Rs 25 crore
Triton, Delhi bags the advertising duties for Dorset
Xanadu Consulting forays into media representation in Pune
Source:Agency Faqs
 
Elder Pharma Charts New Plan For Fair One Cream
Source: The Financial Express
It's all about open advertising
Traffic division: key to creative excellence ?
WPP to buy rest 50% in Quadra Advisory
Beer ad ban leaves Russia's sports federations in limbo
Ways to grab audience attention
Brands deserve analysed treatment
Bawdy copy
Make way for the peoplemeter system
Brand management gains ground
US ad spend grow by 9% in 2004 first half
Promotion itself is not defined
Source: The Economic Times
 
Lucknow: LU gets rid of poll posters, banners
Source:Indian Express
International News
Cable, Web Boost Ad Budget Share, Broadcast, Print Erode
MSN To Pitch Motif
News/Talk/Sports Tops Radio Formats, Interep Analysis Reveals
With Search Market Flattening, B-to-B Players Go Vertical
  Source: Media Post
   
Delta Looks at Finalists for Creative, Media
Reinhard: U.S. Must Overhaul Public Diplomacy
Wendy's Seeks New Top Marketer
4 Contenders Court Pfizer PR
Arby's to Meet With 4 Shops in Creative Finale
  Source: Ad Week
   
Wendy's Looking for New Top Marketer
  Source: Brand Week
Heinz sponsors baby show
Starcom wins Harveys account
Is advertising a malevolent, dark force or is it squeaky clean?
  Source: Media Week (UK)
   
Is political advertising in the US getting dirty?
  Source:BBC News
   
Russia bans beer advertising to reduce youth drinking
  Source: Channel News Asia
   
S&N plays down Russian restrictions on beer ads
  Source: The Herald (UK)
   
USAToday.com Signs IndustryBrains for Travel Listings
  Source:DM News
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