TVS Tyres expedition to be listed in the Guinness Book - Indiantelevision.com's Media, Advertising & Marketing Watch

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Indiantelevision.com's Media, Advertising & Marketing Watch

TVS Tyres expedition to be listed in the Guinness Book

Indiantelevision.com Team

(24 August 2004 6:00 pm)

MUMBAI: TVs Tyres recently sponsored an expedition for 'Out There Adventurers' based in Delhi. The team of adventurers successfully accomplished a feat on 2 August which included traversing the four highest passes in the world - Khardung La (till recently the world’s highest motorable road), Chang La (fourth highest pass), Wari La (fifth highest Road) and Tanglang La, in the span of 24 hours. This expedition is expected to be listed in the Guinness Book of World Records and the Limca Book of Records.

The achievement has been authenticated by the Indian Army. TVs Tyres designed special tyres for the expedition to enable the adventurers to undertake the tough and rugged roads. This event reinforced TVs Tyres slogan 'Tested for Life' and has facilitated the company to test the quality of its tyres in a real life environment at one of the most inhospitable and grueling terrains in the world.

TVs Tyres Limited VP marketing S Balasubramanian said, "TVs Tyres is proud to be associated with this historic effort as it celebrates fully the spirit of challenge and achievement that we stand for. Our R&D team worked against the clock to perfect a special compound that enabled our tyres to take on some of the toughest terrain and conditions in the world. As two wheeler specialists, we ensure that our tyres are truly 'Tested for life' and are the choice for the young and intelligent, achiever everywhere."

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