While no official word was forthcoming from the agency, reliable industry sources said that Leo Burnett won the account following a multi agency pitch which included the likes of Lowe, JWT and Contract.

Also, as reported by indiantelevision.com earlier, the creative duties of The Times of India Group's infotainment channel - Zoom, have been bagged by Lemon Communications.

Well, for one, Leo Burnett was sure abuzz with fun and frolic last week on its 69th birthday with a lot of music, dance, games, treasure hunts and a lot of 'tamashaa' to celebrate the completion of 69 years of the agency. From the sound of it, Leo Burnett sure believes that fun and work go side by side.