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Indiantelevision.com's Media, Advertising & Marketing Watch
 
Mudra strengthens creative team with Biswas's appointment
 
Indiantelevision.com Team
(24 August 2004 7:00 pm)
 

MUMBAI: The Rs-8.5-billion advertising giant Mudra Communications has appointed Aniruddha Biswas to further strengthen its creative team. This appointment is seen as a strategic development in Mudra's aggressive growth plans.

Winner of many prestigious awards like AAAI, Ad Club and CAG, Aniruddha, based in Mumbai, will be working as senior member of the creative team and would be reporting to Ryan Menezes.

 
 
Making the announcement, Mudra Communications national creative director Ryan Menezes said, "Keeping in line with Mudra's vision, we are growing in terms of creativity across the regions. Backed by this, Aniruddha's appointment at this point of time will see us continuing this trend and result in composite growth in the future."
 
 
Mudra had recently announced the joining of Sean Colaco on its creative roll and with another new appointment; the agency definitely looks like gearing up to roll out some 'interesting' creative products.

Starting out with Contract Advertising, Aniruddha Biswas moved on to Grey WorldWide as creative supervisor with Alok Nanda, working on Mauritius Tourism, Johnson and Johnson, Premsons Bazaar, among others. He went on to become the associate creative director working on Kotak Mahindra Corporate, Kotak Mahindra Mutual Funds, OM Kotak Insurance, BPL Mobile and Saffola, Contract Advertising among others. After his stint with Grey WorldWide, he moved to Ambience working on TVS, Bisleri, Parachute and others. His last assignment was with ANC before joining Mudra.

 

 
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