| Client: |
| ITC | | |
| Agency: |
| FCB Ulka | | |
| Storyboard: |
|
The animated film brings
alive the key ingredients
in the product as characters.
Oats is portrayed as an
energetic woman and Wheat
grains as a dynamic man,
hence bringing alive the
'lightness' associated with
Sunfeast Marie Light. The
choreography captures the
sheer joy of feeling light. |
| |
| Creative team: |
| Dharmesh Shah & Rama Krishnan |
| | | Media
used: | |
Television, Print, Digital | | |
| Production House: |
| Tobacco films | | |
| Purpose of
the ad: |
|
To mark the re-launch of
ITC's Sunfeast Marie Light
Oats. |
|
