MAM

Percept restructures; gets Shiv Sethuraman as CEO

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/07/21/percept.jpg?itok=7BXMfP2Q

MUMBAI: Percept has gone ahead to consolidate its diverse strategic business units to a single holistic entity called Percept One. The agency currently stands at having revenues of worth Rs 1,250 million. Along with this the agency has also appointed Shiv Sethuraman as CEO of Percept One, with effect from 14 July, 2014.

He will be responsible for leading business development and integration of all marketing communication (marcom) services, creating opportunities for synergy within and across the marcom businesses of the Percept group, attaining profitability and revenue growth organically and inorganically, as also paving the roadmap for the overall marcom business of the Percept group. Sethuraman has a challenging mandate of driving a 30 per cent year-on-year growth with a target of achieving revenues worth Rs 2,750 million by 2017.

Previously, the marketing communications services business of Percept spanned three separate verticals, namely creative services, media services and other marcom services. The creative services vertical encompassed advertising, brand marketing consultancy and communications, corporate identity, strategy, creative, design and packaging and integrated marketing communication consultancy services.

The media services vertical spanned media planning and buying, out-of-home media, retail media, rural media and digital media. The third vertical included a host of services including experiential marketing, sports management and marketing, incentives, conferences and exhibitions management, event management and marketing, celebrity endorsements and talent management, entertainment branding and marketing, branded entertainment, brand activations and promotions, public and media relations and social media marketing.

Sethuraman has had a remarkable two decade long career in the media and communications domain. He has handled dynamic portfolios spanning global brand development and business acquisition and served as country head in Europe and also in India.

Prior to joining Percept, Sethuraman was associated with TBWA, India in the role of CEO and personally led the Nissan, Adidas and infrastructure/realty cluster within the agency. He kick-started his advertising career with Ogilvy where he cut his teeth on many of the key clients of the agency such as Cadbury, Castrol, Unilever and Shell amongst others. He moved to Ogilvy, Paris in 2001 as global business director and was later elevated to the position of MD, Ogilvy & Mather, Paris where he acquired large global and regional accounts such as Louis Vuitton, Coca Cola - Europe and Europcar and also managed several businesses including IBM, Unilever and Nestle. 

Sethuraman said, ?Percept has been a pioneer in the entertainment, media and communications space and has set many benchmarks over the decades. With the creation of Percept One we are now bringing together the very successful individual businesses to create an integrated entity. This entity is already 700 people strong and has over Rs 1250 million in revenue, making it one of the leading companies in its space. The mandate and the challenge is to use this size and scale to propel us to a faster growth trajectory. I look forward to working closely with the team at Percept to ensure that Percept One reaches its goals.?

?We strongly believe that Shiv will be able to provide the leadership that Percept One needs to become a strong unified marcom service.  His global leadership experience and brand experience will help us achieve the scale and growth targets we have set for ourselves," added Percept director Ajay Upadhyay.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/hdfc.jpg?itok=3YRjH9QH
HDFC Life chooses Music to connect with young millennials

HDFC Life Insurance Company, one of India’s largest private life insurers, launched the second edition of its successful campaign #YoungandResponsible on 15 November 2018.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/droom.jpg?itok=bhQd3GhR
Droom ramps up its marketing momentum with the launch of an integrated radio/cinema campaign in major cities across India!

Droom, India’s largest and pioneering online automobile transactional platform, has today announced the rollout of an integrated marketing campaign.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/Untitled-1.jpg?itok=oDiO2ebf
Realme introduces its new visual identity system and logo

Realme, the smartphone brand that specializes in providing high quality products for youth, launched its fully upgraded Brand Visual Identity system and Logo to provide a new visual experience and emotional connection with young consumers.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/ipsos.jpg?itok=6jYANKvt
Business Entrepreneurialism sees emergence of Social Entrepreneurialism: Ipsos Survey

According to a new survey by Ipsos, a global market research agency, the traditional definition of entrepreneurialism is now undergoing a metamorphosis of sorts and is moving from pure play business entrepreneurialism and is adding a key element of social entrepreneurialism to make a definitive...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/ooyala.jpg?itok=6PiPuYqv
OOYALA JOINS SRT ALLIANCE

Ooyala today announced that it has joined the SRT Alliance, a collaboration to continuously develop the SRT (Secure Reliable Transport) protocol and technology stack for low-latency video streaming across any network.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/pro.jpg?itok=rosHl_Ad
Producers Guild of India amends by-laws Makes it mandatory for members to implement 'The Sexual Harassment of Women at Workplace' (Prevention, Prohibition and Redressal) Act 2013 (PoSH)

Mumbai: Producers Guild of India at its Extraordinary General Meeting (EGM) on 14th November, 2018 in Mumbai unanimously passed a resolution to amend its by-laws thereby making  it  mandatory  for  all those  members  who  fall  under  the  purview  of  the  The  Sexual Harassment of Women at...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/isobar.jpg?itok=f-1TWl1m
Isobar launches Sri Lanka Operations

Isobar, the digital agency from Dentsu Aegis Network, has expanded its operations to Sri Lanka.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/sbi.jpg?itok=9bzsYWvl
SBI Life Insurance extends ‘Main se Hum’ brand campaign on ground

SBI Life Insurance, a private life insurance company in India, has collaborated with advertising startup, CupShup, known for its popular technique of converting tea and coffee cups into a platform for brands.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/OTIS.jpg?itok=4zZqxqMr
Otis India Elevates World’s Tallest Statue - Statue of Unity

Otis India is providing the vertical transport solutions for The Statue of Unity, named the world’s tallest statue standing at a height of 182 meters, spread over 20,000 square meters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories