MUMBAI: Indigo Consulting which is a part of the Publicis Groupe, announced the appointment of Harshad Hardikar as its new chief operating officer. Hardikar is the former senior VP, e-commerce & CRM at OgilvyOne India.
Hardikar will be working closely with the agency’s managing director Vikas Tandon to help strengthen and grow its business nationally and internationally. Hardikar comes with over 17 years of experience in the industry. He is credited with launching India’s first coalition loyalty programme, iMint (now Payback).
In his previous role as senior VP, e-commerce & CRM at OgilvyOne India, he led the agency’s ecommerce and CRM practice nationally, managing clients’ needs end to end. Prior to this, he worked for Rediff.com, heading the company’s online sales division, Rediffshopping.
Commenting on the latest appointment Tandon said, “FY 2014 has been a great year for us, we are once again ready to shift to a higher gear. Not only are we seeing great organic growth, our international business as a regional COE for Leo Burnett Asia Pacific is seeing phenomenal traction. From a service bouquet point of view, after establishing our Mobile and Social practices, we are now investing in e-commerce and CRM capabilities. This is the ideal time for Indigo Consulting to expand its top management and leadership team. Harshad’s blend of expertise in our focus areas, and experience in driving revenues and P&L is exactly what we need to fuel and drive our journey in the next gear. I am very excited to have him on board and look forward to working with him in scaling up the company.”
Hardikar added, "I am very happy to become a part of this large family. Indigo already is a company with a great reputation and highly respected for their creative and technology capabilities. What really attracted me in this opportunity is the vision Vikas has, to grow this company further. I am sure with my experience of managing 360-degree digital work; I will be able to contribute to a greater success for this company."
In addition to Hardikar’s appointment, the agency has also roped in Rimjhim Ray as AVP strategy and client services and Hanisha Vaswani as business head for the agency’s Delhi office.
At her previous stint at Edelman, Vaswani was responsible for devising brand building, content, and engagement strategies for clients such as HP, GM, GE, Shell, Juniper Networks, and the 1st Indian Grand Prix. At Indigo Consulting, she will be responsible for bringing in new business as well as managing the existing accounts of the agency’s Delhi office.