MUMBAI: World Kabaddi League has found its apparel partner with Li Ning Company which will now be the official apparel partner for its opening edition. The company will provide a wide range of clothing for the games related personnel, including the team kits.
World Kabaddi League CEO Raman Raheja said, “It’s a matter of pride for World Kabaddi League to announce Li Ning Company as the official Apparel Partner for league. They are known for their professional approach & expertise in making apparel and sports equipment as per international standards. We believe Li Ning will join our efforts and share the vision of delivering best game in World Kabaddi League. We hope this will be long and fruitful partnership.”
Li-Ning India business head Ram Malhotra commented “World Kabaddi League provides athletes, from across the globe, with a unique and professional platform to showcase their talent and sportsmanship and to promote Kabaddi on an international scale. This is something that resonates with Li Ning because as a brand, we are continuously seeking to establish strong relationships with world - class athletes across all sports and to support initiatives aimed at popularizing various sports. We are excited to be a part of an initiative that brings together Kabaddi champions and enthusiasts alike, on a global scale, to share and revel in their passion for Kabaddi."
In the international arena, Li Ning Company has been a strategic partner of NBA, ATP and other top international event organizers and institutions offering its equipment and services to several eminent athletes like Shaquille O'Neal, Ivan Ljubicic, Jose Calderon, Asafa Powell, Yelena Isinbayeva, Andreas Thorkildsen, Marin Cilic, Ivo Karlovic to name a few.
World Kabaddi League is slated to kick start on August 9. With 94 matches and matches scheduled across 3 continents in UK, US, Canada, Dubai and India; the WKL will follow F1 format. WKL will present the sport to its fans in a completely new avatar by adding more action-oriented elements. The maiden Indian contact sport which has committed fan following across the globe will soon be pegged amongst the most followed game amongst enthusiasts. WKL will be played in Circle style which is the most popular kabaddi format followed across 26 countries globally.
WKL aims to become the go-to brand when it comes to sports entertainment or delivering value to its partners and sponsors. WKL as a brand embodies strength, power, agility, tactic, entertainment, masculinity and aggression. It promises to take the indigenous Indian sport to the world and redefining it for the Indian audience.