Digital
the silver lining amid dark ad clouds
Digital marketing to maintain its pace of 30% growth
or even speed up this year as advertisers look to cut
spends on expensive mediums like print & hoardings.
(16 june 2012)
LIM's
CEO Natrajan and COO Subramanian to jointly launch TMC
Corp
LIM CEO & COO to launch The Media Café Corporation;
new venture to start in Gurgaon in mid-August and then
expand.
(19 june 2012)
IRS
Q1: C&S & Internet see growth; radio & cinema
fall
Cable & Satellite and Internet sectors continue
robust growth in reach with CAGR of 12.4% and 47.3%
respectively, while both radio and cinema see negative
growth of 4.2% each.
(19
june 2012)
RBNL
launches hybrid channel for intl markets, first stop
is Canada
The channel, Big Magic International, will have a mix
of content from Big Magic, BloombergUTV & TV awards;
will launch in Canada & then move on to other intl
markets.
(21
june 2012)
IndiaCast
appoints Govind Shahi as biz head for UK and Europe
Govind Shahi moves in from Heath Media where he was
co-promoter; he has also worked with Zee as biz head
for Europe.
(19 june 2012)
Deccan
Chargers mandates Religare Capital Markets to find buyers
Deccan Chronicle Holdings, the parent company of Deccan
Chargers, is exploring possibilities of selling the
franchise provided the valuation is right.
(15
june 2012)
Microsoft
consolidates digital biz under IPGs Reprisemedia
India
Microsoft India moves its entire digital media account
from WPP-owned Quasar & Publiciss Performics
to Reprisemedia; this will come into effect from July.
(18 june 2012)
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