MUMBAI: Cable & Satellite (C&S) and Internet sectors
are continuing robust growth in reach compared to the sequential
quarter, whereas radio and cinema are dipping.
per the IRS 2012 Q1 data, C&S reach has gone up by 12.4
per cent CAGR in the last three quarters and Internet by 47.3
total reach has grown to 475.18 million, from 462.38 million
in Q4 of 2011.
The total reach of TV media has also gone up by 5.6 per cent
CAGR to 554.65 million, according to the Indian Readership
Survey report released today by the Media Research Users Council
(MRUC) and Hansa Research.
Internet is growing fastest with the reach climbing to 37.48
million, from 34.41 million in the Q4 survey. (See table for
radio and cinema are two sectors which are seeing negative
growth. In the Q1 report, both the sectors have seen a negative
CAGR of 4.2 per cent. While total reach of radio is at 154.94
million, Cinema goes out to 75.19 million.