McCann Erickson takes home Indias first gold at Cannes
Lion 2012, holding high the trophy for its Western Union Money
agencys win after a long gap at Cannes comes in the
was the solo win in a category where India enjoyed 22 shortlisted
win was expected as it converted a static into an interactive
medium, communicating images of Abraham Lincoln to Gandhi
and Queen Elizabeth II on a billboard that represented the
change from Dollar or Pound to Rupee and demonstrated the
strength of Western Union in transferring the money of Indians
working overseas to their folks in India.
The Outdoor category had two Grand Prix winners this year.
Ogilvy Shanghai won for the Coke poster, created by 19-year-old
artist Jonathan Mak. The campaign used the traditional media,
showing the Coca-Cola logo as the bootle of drink passed on
to a couple of hands.
The other Grand Prix victor was the Mercedes Benz campaign
that used technology by showing the invisible car from Germany.
LED tiles covered the car to make it appear invisible. The
basic communication was to stress on the zero emission proposition
of the car.