the delay in inking revenue share and content deals with local
cable operators (LCOs) and broadcasters be a serious roadblock?
Chakravarthy believes the interconnect agreements are easier
to deal with. The bigger problem at hand is deployment
of STBs. That is where the focus should be as the other things
settle down, he says.
is the deadline feasible? "We are fine with the new deadline.
The industry across a wider spectrum, though, would
have been more comfortable with a six-month extension to 1
January," remarks Digicable MD & CEO Jagjit Singh
Operators Federation of India (COFI) president Roop Sharma,
however, does not think that the 1 November deadline is achievable.
We will continue to protest as we want the deadline
to be pushed to 1 January. The government also should start
a massive consumer awareness campaign as they have pressed
for digitisation so that they can collect more
taxes while also yielding to the demands of the broadcasters,
cable TV fraternity has some voices that speak against the
government's decision to extend the deadline. All India Aavishkaar
Dish Antenna Sangh president AK Rastogi believes that this
will have a negative impact on the consumers who, in any case,
do not want to be forced into digital television.
LCOs will have to explain to their consumers that their would
be no further extension. They will also have to explain why
the government delayed the deadline. It will be difficult
to seed the boxes. A better strategy would have been for the
government to stick to the deadline and switch off signals
for a day or two so that consumers become aware that they
will have to buy boxes to view television content," he