MUMBAI: After quitting, Lintas Initiative Media's CEO Sudha Natrajan and COO Raghav Subramanian are together launching The Media Café (TMC) Corporation in the media entertainment space.

TMC will start with the Gurgaon office in mid-August and expand to other parts of the country later.

The new entity will constitute of The Media Consultants: A strategic consultancy offering; The Media Consumer: Research offering on both media and consumer; The Media Calibrators: Applying brand/business analytics; and The Media Content: Merging brand messaging and content.

Having a combined experience of more than 40 years in the media
industry, the two founding directors believe that the industry has a strong sense of community without a sense of belonging.

Natrajan said, “After 20 years of working in a tight system, it’s a
great feeling to break free, and evolve afresh. We’re so excited to
launch our own company, which involves both work and play. We’re both extremely grounded, simple people, who form tight bonds with everyone we interact with. We want to deliver a realism that forms a halo over all our offerings.”

Subramanian added, “It has been a long wait after various stints. This just feels right. TMC is here and will bind the industry in more than a couple of ways. Sudha is someone I have known for a while now and what can be a better combination. We complement each other well; this is a new start not just for us, but also for a lot of people around us.”

Natrajan has over 20 years of brand marketing, client servicing and media management experience. At LMG she has worked with clients like Maruti Suzuki, Sony Electronics, Religare Enterprises, Voltas and Naukri.com.

Subramanian had joined LIM in December 2011. Prior to LIM, he was with Starcom MediaVest Group. He has over 20 years of experience in the business of media, consulting, analytics and research.

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