After quitting, Lintas Initiative Media's CEO Sudha Natrajan
and COO Raghav Subramanian are together launching The Media
Café (TMC) Corporation in the media entertainment space.
will start with the Gurgaon office in mid-August and expand
to other parts of the country later.
new entity will constitute of The Media Consultants: A strategic
consultancy offering; The Media Consumer: Research offering
on both media and consumer; The Media Calibrators: Applying
brand/business analytics; and The Media Content: Merging brand
messaging and content.
a combined experience of more than 40 years in the media
industry, the two founding directors believe that the industry
has a strong sense of community without a sense of belonging.
said, After 20 years of working in a tight system, its
great feeling to break free, and evolve afresh. Were
so excited to
launch our own company, which involves both work and play.
Were both extremely grounded, simple people, who form
tight bonds with everyone we interact with. We want to deliver
a realism that forms a halo over all our offerings.
added, It has been a long wait after various stints.
This just feels right. TMC is here and will bind the industry
in more than a couple of ways. Sudha is someone I have known
for a while now and what can be a better combination. We complement
each other well; this is a new start not just for us, but
also for a lot of people around us.
Natrajan has over 20 years of brand marketing, client servicing
and media management experience. At LMG she has worked with
clients like Maruti Suzuki, Sony Electronics, Religare Enterprises,
Voltas and Naukri.com.
had joined LIM in December 2011. Prior to LIM, he was with
Starcom MediaVest Group. He has over 20 years of experience
in the business of media, consulting, analytics and research.
& Subramanian quit LIM, Manas Mishra joins as prez