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MUMBAI: Reliance Broadcast Network (RBNL) has created a hybrid
channel mixing entertainment content from Big Magic, business
news from Bloomberg UTV and some of its owned televised awards
and special shows.
The
channel, Big Magic International, will launch in Canada and
then move on to other international markets like the US, Middle
East and Australia.
"About
60-70 per cent of the channel's content will be from Big Magic.
The intellectual property shows and business news from Bloomberg
UTV will make up the remaining quotient of the content,"
said RBNL's spokesperson.
Helping the launch in Canada will be Ethnic Channels Group
(EGCL), a Canada-based television broadcasting, distribution
and communications company that specialises in multicultural
television channels for the North American market. The channel
will be available across all major distribution platforms
like Rogers Cable, Bell DTH and Bell Fibe.
"We
will reach a relevant audience base of 0.2 million across
these platforms. The revenue model is based on subscription
and ad-sales," RBNL said.
Big
Magic International has been tailored after closely mapping
the entertainment preferences of the South Asian audiences
in Canada. According to market estimates, the South Asian
population in Canada is 1.2 million, accounting for 5 per
cent of the country's population.
Big
Magic International's programming will include a mix of daily
sitcoms, shows on varied genres ranging from socio-mytho,
dramas and crime.
RBNL's
intellectual property vertical's televised award shows providing
entertainment doses from across India include India's Sexiest
Bachelor, India's Glam Diva, I Love Style, Big Hindustan Rising
Star Awards, Big Hindustani Music Awards and Big Bangla Music
Awards. Additionally, the channel will also feature shows
that will appeal across age groups like stand-up comedies
and cultural quiz shows.
RBNL
believes the channel's differentiator will be the half-hour
updates from the Indian capital markets from Bloomberg UTV
- India that will air thrice a day. The channel will also
air a special weekend feature show created around the Indian
business world and investments in India.
RBNL
CEO Tarun Katial, CEO, said, "We are happy to reach out
to the Canadian market with Big Magic International which
has been designed to fulfil the need gaps in the infotainment
genre for South Asian audiences there. The channel will bring
an increasing variety of fresh and relevant programming to
the viewers which will include not just entertainment but
also daily business updates from India. With this move, we
are optimising the use of our robust and extensive content
library to reach out to both viewers and marketers in the
market. The launch of Big Magic International opens new and
exciting opportunities for the execution of our expansion
and growth strategy."
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