Reliance's Big TV starts test run with 60 channels
Reliance Communications' Big TV starts test run with 60 channels and STBs
at subsidised rate of Rs 1,000; commercial launch in March with a likely bundle
of 300 channels.
Firangi invests Rs 200 million in launch promo campaigns Sahara's world TV channel Firangi
pumps in Rs 200 million for promotional campaigns across TV, print, outdoor, internet
and radio; campaign draws the tagline 440 Volt Ka TV Channel.
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