|
MUMBAI:
As India's growth story reaches new heights, the demands on the
captains of industry are unprecedented. From delivering sustained
earnings and developing markets to managing competition, employees
and customers across the global business landscape, the corner office
is in fact the center of all the action. Consequently, the pressure
of leading the charge does leave these iconic business leaders with
a paucity of time and even lesser avenues to relax and unwind.
Enter
CNBC-TV18 with its new landmark series "Business with Pleasure".
This new series is focused on ensuring that these business leaders
get that well deserved break from running India's biggest conglomerates
and all the attendant anxieties that the job brings. The show gives
them a chance to pursue that unique wish or indulge in that special
moment or spend that quality time with someone or on something they
always said they would but never got round to doing.
"Business
with Pleasure" will mix it with some of India's leading business
leaders ranging from JS Ramadorai of TCS, to Jeh Wadia of Go Air,
to Vineet Nayar of HCL Tech, to Amit Burman of Dabur. You name the
CEO and you will find that he or she chooses "Business with
Pleasure".
"Business
with Pleasure" is the latest in a long standing legacy of business
feature programming on CNBC-TV18, which looks at corporate lifestyle,
alternative content and delivers a power packed weekend of business
plus programming. With focus ranging from entrepreneurship to advertising,
from personal technology to property, from satire to corporate news
developments, the CNBC-TV18 Weekend has led from the front in ensuring
business audiences are entertained informatively on the weekend.
Speaking
on the new show, Ajay Chacko, Director, TV18 Business Media commented
"Business with Pleasure adds tremendously to our business feature
content on the weekend. We realize that weekends also offer an opportunity
to deliver value added content which cuts across the content spectrum
both in terms of subjects as well as tenor. Business with Pleasure
will be a platform leadership show which is packaged and delivered
in an innovative format, allowing viewers to gain an insight into
the personalities, leadership styles and priorities of some of corporate
India's biggest stars"
Watch
the new 13 part series of 'Business with Pleasure' only on CNBC-TV18.
Telecast on Saturday: 7:00 pm, 10:30 pm & Sunday: 9:30 pm.
|
