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Headlines
TV news channel
viewer share jumps
TV news viewership has gone up significantly even as
new news channels are sprouting all over the place...More
FTV India to change look of IA ground staff
As part of a major marketing initiative, FTV India seeks
to promote its brand image among the elite...More
Media Advertising & Marketing watch
Insurance cos ad spend at Rs 1.8b in '02
Ad spend on what was considered to be the next sunrise industry
was disappointing...More
TVS retains Universal
McCann
Two-wheeler manufacturer TVS Motor Company, today announced its
decision to continue with Universal McCann as its Agency of Record...More
Everything 'official' about sponsorship - cricket advertisers
This is something
which will make the ICC officials smile! Studies conducted by AC
Nielsen as well as TAM India show that the official sponsors of
the ICC cricket World Cup have managed to keep far ahead of their
non-sponsor competitors...More
WIN 94.6 FM radio
jockey wins Suvidha Foundation award
After recognising talent on the silver screen and television, its
time to make way for the radio and its many stars...More
Pepsi slashes prices
of 300 ml bottles
Come summer
and the soft drinks market in India is all geared for another round
of price war. But this time, unlike in the past, Pepsi has fired
the first salvo...More
News channels indulge
in "Immersion marketing"
Well, here is another revenue stream for TV news channels - especially
those who showcase style, fashion, glamour - to provide entertainment-news
programming. Its called "immersion" marketing in Fox parlance! ...More
Tube Talk
HBO lines up blockbuster movies for summer hols More
MAX to telecast Abby
awards 2003 on 19 April More
Source: www.indiantelevision.com
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