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Conceptually, Popstars 2 will follow the same format as last year
- a prominent jury comprising leading luminaries from the Indian
music scene, traversing the country to meet aspiring musicians,
going through an exhaustive screening process, ultimately resulting
in the creation of a band that fulfils all the requirements for
success.
Palaash Sen, lead singer of the critically acclaimed band Euphoria;
Mehnaaz, one of the leading lights of Indipop and Channel [V] VJ
Purab are among the panel of judges this year.
Announcing the launch of Channel [V] Popstars 2 in New Delhi today,
Star India chief executive Peter Mukerjea said: "It's another magical
chapter in entertainment television. Channel [V]'s Popstars was
a huge success last year, not just for VIVA but for the channel
as well. We have always looked for fresh, innovative ideas that
would connect with our audiences, involving them in the lives of
the characters in our soaps and serials. Popstars took this a step
further with the reality television show. The Star Network is proud
to be associated with this wonderful platform that showcases the
talent of India."
The journey from audition to the final launch of the band is expected
to take about five months from start to finish. Said V's vice president
content and communication, Keertan Adyanthaya, "Popstars 2 - the
television show, will allow viewers across the country to share
the joys, the sorrows, the anticipation and every other emotion
that the contestants go through. It's about being a part of their
lives and also being a part of history that is in the making".
The first edition of Popstars in 2002 did fetch good ratings for
the channel but the band failed to make ripples in the pop music
scenario in the country. Matters worsened when one of the girls,
Seema Ramchandani, broke away from the five member band late last
year.
VIVA has sold over half a million and is shortly scheduled to launch
their second album. Announcing the brands that will be associated
with Channel [V] Popstars 2, Monica Tata, senior V-P ad sales, said,
"Our associate sponsors so far are Henkel Spic (Fa), who were our
last year's sponsors as well and Boots Piramal (Clearasil) and the
plans for the rest are fast filling up."
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