MAM

News channels indulge in "Immersion marketing"

NEW YORK: Well, here is another revenue stream for TV news channels - especially those who showcase style, fashion, glamour - to provide entertainment-news programming. Its called "immersion" marketing in Fox parlance!

An adage report says that cosmetics major L'Oreal has actually bought an entire fashion news programme (launched last week on WE network) called Full Frontal Fashion. L'Oreal has become the integrated sponsor of a segment featuring the cosmetics company's key stylist and spokesperson named Oribe.

Here in India, too, companies such as Hindustan Lever Limited (HLL) leverages its brand endorsers (Jawed Habib and Samantha Kochar for Sunsilk; Yana Gupta for Lakme) during mega events such as Lakme India Fashion Week.The specially created hair-styling saloons held within the same premises as the fashion events gives added mileage to drive home brand saliency. However, HLL doesn't actually buy time but piggy backs on the fact that news channels consider it to be an event of national relevance.

Abroad, WE network is not the first to mix product placement with news-type programming. Fox Sports Net has launched branded-marketing deals for the Best Damn Sports Show Period and 54321, its new extreme-sports show, with companies such as Ford Motor Co and Labatt USA.

Encouraged by the reponse, the WE networkis planning another show on shoes and seeking sponsors for the same.

However, the programming team has to ensure that the "immersion" process has to be seamless without much compromise.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/sidd.jpg?itok=3iMZ81hV
Jetking Infotrain Limited announced as Official IT Skills Training Partner of Delhi Capitals

India's foremost computer networking training institute, Jetking Infotrain Limited was today announced as the Official IT Skills Training Partner of the Delhi Capitals for the 12th season of the Indian Premier League (IPL).

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/anthony.jpg?itok=U1see6Hm
62% Indians perceive Automation positively; hail, as an enabler: Ipsos-WEF Global Citizen & Automation Survey

3 in 5 Indians (62%) view the impact of Automation positively, placing India 2nd in the pecking order among the 26 markets covered in the survey (surpassed by China, with 64% Chinese endorsing the positive impact of Automation).

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/onetake.jpg?itok=PeloN-u5
One Take Media Co -Cooking with a Global Twist.

Today this is not limited to men only, its’ true for everyone. Food is a beautiful experience if you have felt it correctly.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/shekhar.jpg?itok=5YJclQ9b
Endemol Shine Group, DoveTail Media and Shekhar Kapur to bring best-selling novels The Ibis Trilogy to worldwide market

Global content creator, producer and distributor Endemol Shine Group today announces the development of a major high-end production for the international market.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/aoc.jpg?itok=WLlLSTj2
Address of Choice awarded outstanding performer of the year 2018 by Godrej Properties

Address of Choice adds a grand feather to its cap; wins the coveted Godrej Properties Residential Sales Portfolio award as an Outstanding Performer!

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/voot.jpg?itok=qgcn3wlG
The widest & whackiest Bollywood slumber Party of the Year

Brace up for some quirky bedside conversations, saucy revelations and celebrities at their naughtiest best on Season 2 of the VOOT Original , Feet Up with the stars -Presented by Nestlé KitKat and co powered by OLX .

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/tra.jpg?itok=IL5wl60E
Three Tata Brands in top 20 list of India’s Most Consumer-Focused Brands

TRA Research has launched the second edition of ‘India’s Most Consumer-Focused Brands 2019’ (CFB), a study measuring the brands’ increase in Buying Propensity, the keenness-to-buy among Indian consumers.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/cricbuzz.jpg?itok=5pCiCaue
Lowe Lintas wins creative mandate of Cricbuzz

Cricbuzz has appointed Lowe Lintas to handle its creative duties ahead of the cricket season.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/vmly.jpg?itok=WE0b22Bs
Anil Nair joins VMLY&R as India CEO

Global marketing agency VMLY&R today announced the appointment of Anil Nair as CEO, VMLY&R India. Based out of the Mumbai office, he will report to VMLY&R Asia co-CEO Tripti Lochan, who is based in Singapore.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories