Television

TV news channels viewer share jumps

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/11/06/Untitled-1_7.jpg?itok=eKjUTqbt

MUMBAI: The war may have delivered death and destruction to Iraq, but it certainly came as good news for the news channels. Total TV news viewership has gone up significantly these past few weeks and it has come at a time when new news channels are sprouting all over the place.



And what must be good news for the new news channels is that while there has been some amount of cannibalisation of audience share, more significant has been the increase in the time spent watching the news which has led to viewership jumps for all channels.

 

 

Data released by TAM Media that surveyed males 15 years and above across north and west India (including Hyderabad) for a six-week period between 23 February and 5 April threw up some interesting findings. Time (in minutes) spent in a week watching TV news went up from 51 minutes in week one of the survey, shot up to 105 in week four (when the US-led invasion of Iraq commenced) and stabilised at 91 minutes by week six.



Lead news channel Aaj Tak's total viewership share went up from 2.71 to 5.09, Zee News from 1.21 to 2.13 and Star News from 0.45 to 1.4.



CNN SHOWS LARGEST GAIN, GOES PAST BBC

In terms of sheer jump though it was CNN that had the biggest reason to celebrate. In what is a first for the American channel, it has gone ahead of the Beebs in India. CNN leapt from 0.04 to 0.51 while the BBC increased its viewership from 0.12 to 0.45.



STAR NEWS, SAHARA SAMAY MAKE AN IMPACT

As regards TV news audience share, the data thrown up in week 6 (30 march to 5 April) which is when the new Star News became functional, as also the addition of Sahara Samay to the equation, has had its impact. Aaj Tak's TV news audience share has dipped from 59 to 51 per cent and Zee News from 26 to 21 per cent. The gainers have been Star News (10 to 14 per cent) and Sahara Samay - 0 to 4 per cent.



CNN has gone up from 1 to 5 per cent, ahead of BBC which rose only a single percentage point from 3 to 4 per cent.



All things considered though Sahara Samay's has been the most incredible story thus far. It doesn't have the high-profile presenters that Prannoy Roy's NDTV boasts, nor the backing of a News Corp and the experience of Fox News that Star News enjoys. But it is certainly making its mark. And if it continues the way it has started, Sahara Samay could well turn out to be the real success story in this round of news channel sparring.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/ganga.jpg?itok=SbPCInsu
ZEEL to revamp Big Magic, Big Ganga

Zee Entertainment Enterprises Limited (ZEEL) still seems to be in a celebratory mood after its recent 25th year anniversary. After rebranding its entire Zee’s bouquet, the network is soon to revamp the Reliance Broadcast Network Limited’s (RBNL) television business that it acquired in November...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/chndra.jpg?itok=SsRnkyG_
Launch of ZEEL’s lifestyle channels round the corner

Living Foodz, which was first aired in 2015 replacing Zee Entertainment Enterprises Limited’s (ZEEL’s) Khana Khazana channel, will soon have a trio of new channels, adding to the network’s lifestyle bouquet.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/spn.jpg?itok=WBljFguF
SPN India recognised as one of the best companies for women in India

Entertainment and sports broadcast network, Sony Pictures Networks India (SPN), has been recognised as one of the best 100 companies for women to work for in India for 2017.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/anil.jpg?itok=rp4oX9JR
Sabido TV scriptwriting workshop in Mumbai on 23 November

A unique scriptwriting workshop is being organized by the Hong Kong based One Talk Production group in partnership with the indiantelevision.com group from 23-27 November and 29-2 December 2017 in Mumbai.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/charlie.jpg?itok=JcvPrf27
BBC Global news Appoints Charlie Villar as new COO

BBC Global News Ltd, the BBC’s commercially funded international news arm, has announced the appointment of Charlie Villar to its newly-created Chief Operating Officer position.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/vicom.jpg?itok=XzmI9t6N
Viacom Inc misses EPS forecast but revenue beats expectations

Even as its India business, Viacom18, celebrates its 10th anniversary, Viacom Inc’s stock on Nasdaq came under pressure after missing the earnings per share (EPS) forecast for the fourth quarter ended September 30, 2017. The company also reported financial results for the fiscal year ended...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/Rajesh_Kamat.jpg?itok=nQaRNSaU
People are Viacom18's strongest competitive edge, says Rajesh Kamat

The mood is celebratory at Viacom18’s offices as it readies for its invite-only tenth anniversary bash at Mumbai’s NSCI Dome on the evening of 17 November. The Reliance-Viacom joint venture satellite TV network is ranked among the top five–and probably in the top three in the Hindi GEC space–in...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/Danish_Khan.jpg?itok=8dS0Vx8s
'Porus' will alter the economics of the ecosystem, says SET's Danish Khan

MUMBAI: Gone are the days when high budget would only indicate stellar Bollywood movies. Today, even the Indian television industry is not leaving any stone unturned to give its audience the same feel and quality.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/Aditya_Pittie.jpg?itok=n3RxQhyN
Epic TV completes 3 years, launches new show 'Sharanam'

MUMBAI: Commemorating the completion of three years on Indian television on 19 November, infotainment channel Epic TV will add a range of new shows starting with Sharanam, which will be narrated by Juhi Chawla.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories