Television

TV news channels viewer share jumps

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/11/06/Untitled-1_7.jpg?itok=eKjUTqbt

MUMBAI: The war may have delivered death and destruction to Iraq, but it certainly came as good news for the news channels. Total TV news viewership has gone up significantly these past few weeks and it has come at a time when new news channels are sprouting all over the place.



And what must be good news for the new news channels is that while there has been some amount of cannibalisation of audience share, more significant has been the increase in the time spent watching the news which has led to viewership jumps for all channels.

 

 

Data released by TAM Media that surveyed males 15 years and above across north and west India (including Hyderabad) for a six-week period between 23 February and 5 April threw up some interesting findings. Time (in minutes) spent in a week watching TV news went up from 51 minutes in week one of the survey, shot up to 105 in week four (when the US-led invasion of Iraq commenced) and stabilised at 91 minutes by week six.



Lead news channel Aaj Tak's total viewership share went up from 2.71 to 5.09, Zee News from 1.21 to 2.13 and Star News from 0.45 to 1.4.



CNN SHOWS LARGEST GAIN, GOES PAST BBC

In terms of sheer jump though it was CNN that had the biggest reason to celebrate. In what is a first for the American channel, it has gone ahead of the Beebs in India. CNN leapt from 0.04 to 0.51 while the BBC increased its viewership from 0.12 to 0.45.



STAR NEWS, SAHARA SAMAY MAKE AN IMPACT

As regards TV news audience share, the data thrown up in week 6 (30 march to 5 April) which is when the new Star News became functional, as also the addition of Sahara Samay to the equation, has had its impact. Aaj Tak's TV news audience share has dipped from 59 to 51 per cent and Zee News from 26 to 21 per cent. The gainers have been Star News (10 to 14 per cent) and Sahara Samay - 0 to 4 per cent.



CNN has gone up from 1 to 5 per cent, ahead of BBC which rose only a single percentage point from 3 to 4 per cent.



All things considered though Sahara Samay's has been the most incredible story thus far. It doesn't have the high-profile presenters that Prannoy Roy's NDTV boasts, nor the backing of a News Corp and the experience of Fox News that Star News enjoys. But it is certainly making its mark. And if it continues the way it has started, Sahara Samay could well turn out to be the real success story in this round of news channel sparring.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/queens.jpg?itok=zUgXlMIj
TLC to launch India's first-ever women's comedy show on 24 Sept

The comedy genre has exploded over the last few years in India with new comedy clubs sprouting and stand-up comedians achieving celebrity status. However, the limelight seems to be squarely focused on the men with very few women making a mark in this burgeoning space. Given the scenario, TLC, India...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/Vishal%20Gurnani.jpg?itok=MiXlW0gd
Dishum plans to break even in 3 yrs & a network soon, says Vishal Gurnani

MUMBAI: Vishal Gurnani-owned Dishum Broadcasting has announced the launch of its first Bhojpuri general entertainment channel Dishum. The channel will go live on 15 August. “To cater to 220 million population in India which understands and speaks Bhojpuri, there is only one GEC channel, that is...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/DD-800x800.jpg?itok=bForoF4g
Doordarshan to acquire programmes for DD Kashir

NEW DELHI: Doordarshan has invited proposals from reputed Producers/ production houses for its 24x7 satellite channel DD Kashir under Fixed Budget Mode of Programmes Acquisition Category. These will be for telecast in accordance with the “Guidelines for Acquisition of Programmes.” Last date for...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/game-on-thrones.jpg?itok=4BjXsl-D
Game of Thrones Season 7 starts on Hotstar, minutes after US showing

The highly anticipated premiere of Game of Thrones Season 7 launched on video-on-demand platform Hotstar on 17 July, with the first episode of the new season available for the audience to view within minutes of its American telecast.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/rahul.jpg?itok=TuP1Rgwb
Mukta div partners Mobikwik, offers 15% cashback on tickets

Mukta A2 Cinema, the cinema exhibition arm of Mukta Arts Ltd. – one of India’s esteemed film banners, has announced its association with a digital wallet company, Mobikwik. The cinema chain recently expanded their presence and now has 48 screens in their network.

Television Production House Post Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/karan_0.jpg?itok=aDK8pyCL
DSport partners with Nodwin for eSports league's maiden broadcast in India

DSport, a sports TV channel launched by Discovery Communications India, has partnered with Nodwin Gaming to showcase the flagship esports tournament in the country - ESL India Premiership. As a part of the partnership, DSportwill telecast 90 minutes of action everyday (2 :30 – 4:00pm) starting...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/lahore.jpg?itok=OW9QevgD
Lahore HC lifts PEMRA ban on Indian TV shows

The Lahore High Court (LHC) on Tuesday cancelled a ban imposed by PEMRA (Pakistan Electronic Media Regulatory Authority) on the telecast of Indian television shows in Pakistan. THe HC stated that the federal government had no objection to the Indian television programmes.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/COLORS.jpg?itok=I4DIGU9m
Jeep Compass drives into Khatron Ke Khiladi - Pain in Spain

Khatron Ke Khiladi, hosted by Rohit Shetty and powered by Jeep Compass, will thrill the audience from 22 July 2017, every Saturday and Sunday at 9:00 pm on Colors.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/David_Zaslav.jpg?itok=Ug4ulIvq
Discovery & Scripps reported to be discussing merger

MUMBAI: Media companies Scripps Networks and Discovery Communications are reportedly in merger talks, supposedly revisiting a probable deal that did not materialise around three years ago.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories