Television

FTV India to change look of IA ground staff

MUMBAI: Don't look, it's changing. Fashion TV India that plans to add an additional two hours of Indian programming content to the existing hours daily, will also go in for a changed look in a couple of months.

 

The fresh channel ID, graphics et al are all being created in house at FTV India headquarters in Mumbai. The additional hours of programming, to be created inhouse showcasing Indian fashion and lifestyle, too are slated to go on air by July.



For the first time, FTV India is also indulging in a major marketing initiative to promote its brand image among the upper crust of India's discerning public. In an innovative tie up with the national domestic carrier Indian Airlines, FTV has offered to revamp the look of its ground staff. Three designers have been shortlisted for the task - Priya Kataria Puri of Mumbai, Deepika Govind of Bangalore and Anshu Arora Sen of Delhi. Each will create a set of four looks each. But the final selection of the designer will rest with Indian Airlines passengers who fly IA between 12 and 30 May.



Based on a catalogue of the garments (saris and an interpretation of the traditional blouse) modeled by Moushmi (better known as the Nescafe girl), passengers will vote for the most preferred look, which will then be assigned to the designer chosen. FTV has also offered 12 couple tickets to international destinations as prizes for the lucky winners among the IA passengers, says FTV India programming and creative services head Anita Horam.



Apart from established designers, the channel is also promoting itself among aspiring fashion designers. It has just announced a scholarship with Femina Girlz, wherein based on the sketches of the aspiring designers, shortlisted candidates will win scholarships to the Wigan & Leigh Institute in London. An amount of Rs 50 lakh ( Rs five million) has been set aside for the same.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/TV9.jpg?itok=wNCSSNZG
TV9 network on sale; Zee group front-runner?

MUMBAI: Consolidation in the Indian news television business is but a foregone conclusion, thanks to the plethora of channels operating in the space. The only question is when and who.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/Untitled-1.jpg?itok=1qGZUh9d
Engaging content: Akbar Birbal folklore completes 500 episodes

Big Magic is all set to create a new benchmark with the completion of 500 episodes of its marquee show Har Mushkil Ka Hal Akbar Birbal.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Prannoy%20Roy.jpg?itok=O75DOjIQ
NDTV 24 x7 expands its presence in Singapore

New Delhi Television Limited (NDTV) on 26 September announced the launch of its flagship channel, 'NDTV 24x7', on Singtel in Singapore.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Untitled-1_26.jpg?itok=crzL0Kg-
Chrome week 38: English movies genre tops chart with 4.8 % OTS

The English movies genre emerged as the gainer in Chrome’s opportunity to see (OTS) analysis in six metros by registering an increase of 4.8 per cent. Movies Now was the leader with 49.6 per cent OTS in week 38.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/25/ipl800x800.jpg?itok=avJ0Q0ML
BCCI’s cricket media rights bonanza

MUMBAI: The Board of Control for Cricket in India (BCCI) has forecast that it is going to take home a whopping 60 per cent plus more media rights income from cricket in the financial year 2016-2017. The figure it has kept in its sights is Rs 1036.80 crore. In 2015-16, it had budgeted a figure of Rs...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/24/Untitled-1.jpg?itok=uUuTMLCE
Uri reaction: Zee considers dropping Pak shows from Zindagi

It makes sense, nationalism-wise. But, does it make sense, business-wise? An unexpected yet ideal tweet by media baron Subhash Chandra has catalysed a hot debate whether film actors from a hostile country should be allowed to earn millions working in the Indian film industry. His tweet follows in...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/24/non-%20tv.jpg?itok=UVXFUvEj
Non-news temporary uplinking approvals in 15 days

NEW DELHI: Applications from all non-news (general entertainment) television companies for temporary uplinking permission from the Government should be made at least 15 days prior to the scheduled events.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/23/Untitled-1_33.jpg?itok=XD1Juft_
DD allocates Rs 4.5 lakh for handloom programmes

Six kendras of Doordarshan will receive a total amount of Rs 4.5 lakh for telecast of programmes relating to National Handloom Day celebrated by the Textiles Ministry last month. The decision to reimburse the six stations for varying amounts was taken yesterday (22 September 2016).

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/22/Untitled-1_38.jpg?itok=ZbBkHH8h
Star Gold to air Dishoom on 25 Sept

Star Gold announces the World Television Premiere of one of the biggest hits of the year - Dishoom starring Varun Dhawan, John Abraham, and Jacqueline Fernandes, directed by Rohit Dhawan.

Television TV Channels Movie Channels

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories